Not many of you bought into my slimehead metaphor, so let me take a slightly different run at this. Instead of relabeling Web 2.0 software and services outright, we can relate their functions in consumerland to what they can do for in the enterprise. That’s what Shiv Singh writes in this post: A Web 2.0 Tour for the Enterprise. I wish I’d written it.
This is what the Unworkshops are about: helping organizations become more collaborative, participatory, simple, transparent, action-oriented, and user-driven. As Shiv points out, these values are baked into Web 2.0. I’ve been calling this “internet culture” and “internet inside.” Business Week calls it the open source corporation.
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Reminds me of Jon Husband’s “working definition of Wirearchy … a dynamic two-way flow of power and authority, based on knowledge, trust, credibility and a focus on results, enabled by interconnected people and technology.”
http://www.wirearchy.com/info.php?id=142
I am not sure new skin for the old ceremony will do the trick, it isn’t just renaming stuff, as you have recognised. The fact is, as Berners-Lee says in your other blog, (why IS that on a separate blog?) the web was always intended to be that way. Why isnt it that way? Why is Web 2.0 such a new concept? Because whether we want to face up to it or not, unless we are very lucky we work in companies with a bottom line that means COMPETITION. Collaboration, sharing etc are alien ideas in that context, and that context unfortunately defines the way society works right now and changing the way people think about them goes all the way back up the arm, into school, into the way our economy works. Sure you can get some companies to buy into the idea, you can dress it up, but it will always be cosmetic, the base-line question will be “How does collaboration enable me to compete?”. Which means that to really achieve the change, wherever you want to do it, you are going to have to go much much deeper.
Nick, this warrants a new topic, so I’ll reply there. I recognize that many cling to competition but I think they are wrong to do so.
jay