Done! The New Language of Networks

The New Language of Networks

by Jay Cross on August 10, 2006

My friend Verna Allee joined us for the Future of Talent unworkshop in Santa Cruz. Tracking value networks is so logical compared to industrial-age accounting which fails to account for the intangibles where most wealth is stored these days.

A few fragments from my notes:

We are in the vanguard of a revolution in business thinking that offers the opportunity to reconcile our business and economic models with the fabric of global society and the web of life.

There is no model of the economy now. We are in freefall. We have the opportunity to put together a new model.

“The corporation as we know it, which is 250 years old, is unlikely to survive the next 24 years. Legally and financially yes, but not structurally and not economically,” wrote Peter Drucker in Fast Company (2000).

DNA is a network.

Mindsets that support value network thinking

Appreciating and valuing
• Knowledge sharing
• Intangible assets
• Network effects
• Systems thinking

Embracing
• Transparency (you can’t fake authenticity)
• Collaborative behaviors
• Generosity (as in open source, more you give, more you gain)

Frustration with limitations of
• Lagging financial indicators
• Engineering or process management tools
• Trying to manage/control intellectual property
• Cumbersome bureaucracies and hierarchies

Purposeful networks focus around a shared purpose among participants. Knowledge networks (for organizational network analysis) & Value creation networks (for useful value analysis).

Verna has put all of her intellctual property under a Creative Commons licenses at

Open Value Networks Resources

Dave Gray captures Verna at Mesh Forum. Check out more of Dave’s incredible images, photos, and drawings on Flickr.

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