Macworld just wasn’t the same without Steve. Not that Steve and I pal around. I’ve never met him. I haven’t even met Fake Steve Jobs.
A dozen years ago I attended Macworld – with a press pass – to hear Steve announce the “Think Different” campaign. He was mesmerizing. It was as if Steve were channeling God herself. Art, genius, inspiration, Apple.
- Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
The party has moved on.
I probably missed a lot of neat stuff because in the Mac world, I don’t know what to look for. It seemed as if at least half of the vendors were selling cases for MacBooks, iPods, and iPhones. I asked a guy at a booth selling nothing but iPhone covers what he used. “C’mon, tell me the truth.” He said his iPhone was naked. He pulled it out. “See. A year and a half old. No scratches. Who needs a cover for something like this?” This from someone who could score his choice of iPhone covers for free.
Learning per se was not a big deal at Macworld. One vendor was pushing old-style shovelware for students.
The Mac. It’s a zen thing.
In contrast to PC events, Macworld drew in lots of families and men in tie-died shirts. And I can’t wait to lay my hands on the new iMovie.
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Jay, old budy, old pal … I found it most interesting that Macworld 2010 will not feature Apple as a participant. The lame PR answer was that is was soooo hard to get ready for the event every year. I thought making movies/slide shows was the heart and soul of Macs? And, since Apple is a retailer, they want to make their stores the place where new products rule the roost. As you noted, the event has become something of a flea market anyway. Has the trade show died?
Yeah, how do you think IDG, which owns the show, feels about this? Macworld is huge, but without Apple being there, I wonder how long it can survive.