Speaking and practice

by Jay Cross on January 26, 2009

The November 2008 issue of Harvard Business Review contains an article by Nick Morgan entitled How to Become an Authentic Speaker. In brief:

Instead of rehearsing gestures to make a speech feel authentic, you should tap into four fundamental aims, or “intents,” of a good presentation: to be open with your listeners, to connect with them, to be passionate about your topic, and to listen to messages from your audience, whether spoken or unspoken.

In practicing a speech, work to get into the mind-set of each of these aims and you’ll achieve the perceived and actual authenticity that creates a powerful bond with audiences

“Note the paradox here. This method is designed to achieve authenticity through the mastery of a calculated process. But authenticity arises from the four aims, or what I call ‘intents,’ that I have mentioned. If you can physically and emotionally embody all four, you’ll achieve the perceived and real authenticity that creates a powerful bond with listeners.”

This is the same paradox that arises when people talk about “formalizing informal learning.”

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