Dion Hinchcliffe’s Pragmatic Enterprise 2.0

The new service promises the moon:

Pragmatic Enterprise 2.0 is an integrated combination of strategy, implementation, and full-lifecycle rollout that reflects the practical realities of the enterprise world including concerns around ROI, value generation, risk, control, and trust. Pragmatic Enterprise 2.0 is not, however, a rigid, one-size-fits-all template. The service is based on adaptive, lean methods that identify and meet the unique requirements of each organization to create the highest value outcomes possible with social media.

Adaptive Methods + Risk Navigation + Best-of-Breed Platform = Success

Implementing social media at the enterprise level can be a political, bureaucratic, and technical struggle. But it doesn’t have to be. Though the tools themselves are usually easy to acquire, creating the right environment for demonstrable success is much more challenging. Hinchcliffe & Company, a global thought leader in social collaboration and Web 2.0, has created a simple, easy-to-use service that provides access to the full range of benefits of social computing while proactively reducing the downside. By integrating our process with two industry leading partners, we have succeeded in creating an advanced yet lightweight method known as Pragmatic Enterprise 2.0. It is suitable for social computing efforts large and small.

Isn’t it cheeky to call something that’s never been tested pragmatic? Other parts of the announcement smack of hype:

Don’t reinvent the wheel, use the lessons learned from an entire industry.

Sleep well at night knowing that your enterprise social media effort is under control and heading in the right direction.

Already have tools? We can work with those too.

“Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings at a single bound!” Hinchcliffe says the key ideas in his presentation are:

Consumer social media must have enterprise context added to it to fully function in the business world. (Don’t take a knife to a gunfight.)

Most organizations are just climbing the social computing competency ladder and need access to expertise. (If you don’t know where you’re going, any road will take you there.)

Understanding the actual state of a social computing effort must be easier. (Don’t eat anything larger than your head.)

There is no one-size-fits-all when it comes to Enterprise 2.0. (Flexibility is a worthy value.)

Social computing is a journey, not a deliverable, and any approach must reflect this. (Expect to pay continuing fees.)

Whether Pragmatic Enterprise 2.0 goes anywhere or not, I highly recommend Hinchcliffe’s blog and his writings on ZDNet. No one has thought more deeply about Enterprise 2.0, and his graphics are great:

Click image to enlarge it.

Click image to enlarge it.

Click image to enlarge it.