Crowdsourcing a design from 99designs

Internet Time Lab needed a logo for its iPhone app to measure emotion. At my partner’s suggestion, I turned to, “the fastest growing design marketplace in the world.” Their site says they’ve conducted 174,000 design contests and paid out $1.4 million to designers last month. I’d never heard of them.

Nine days ago, I posted a spec for what I wanted, put $149 on my credit card, and began receiving design options. 23 designers submitted a total of 62 entries. 3 withdrew their designs. 3 designers made my short list. I selected the winner last night.

Here’s the winning icon:

Look for it at Online Educa Berlin.

99designs also does brochures, web pages, t-shirts, banners, and book covers. I’ll be back.




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