The answer is simple. L&D is usually part of HR. HR tend to go for Silver Bullet solutions, simply because they are not up to date with effective learning. They tend to be tunnel visioned and blinkered.
The general rule of thumb seems to be that if it is expensive, irrespective of being of any value, then it is justified.Cheap solutions, that may meet the needs of the participants are often ignored.
Churning out the same mundane LEarning options, and even in a lot of cases farming out the training needs to third parties is the industry standard.
Where you do see change, is in individual areas of an organization, who do not rely on Softskills, but require more interactive solutions, such as Technical Teams etc.
It is then usually an initiative by an individual to soleve their learning needs.
I see this on a daily basis. A lot of companies block/ban access to Twitter, Youtube, Facebook, etc which are now more and more being utilised for learning, but as they are considered Social MEdia and have certain stigmas attached to them, they are frowned apon.
Ask them if they have investigated their uses for learning, the response is often NO!
The bottom line, informal learning, whether it is through Social Media or Interactive blended learning, is deemed to be out of their control. It is also a case that they simply do not get it!
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