Enterprise Learning takes learning beyond the training department into the overall extended enterprise, the “Workscape.” It’s a breakout that’s happening throughout organizations as they embrace digital technology.
Enterprise Learning is the learning component of Digital Transformation, defined by Altimeter Group as:
The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.
Nine out of ten companies sampled by Altimeter are engaged in one or more digital transformation practices:
These efforts are being championed by the Chief Marketing Officer, the CEO, and occasionally the CIO. The digital makeover has yet to reach HR. It’s time for that to change.
Erik Brynjolfsson, professor at MIT’s Center for eBusiness has identified seven practices of highly productive firms that have embraced digital transformation. They closely parallel the advice Internet Time Alliance gives to companies adopting an Enterprise Learning approach:
- Converting traditional analog processes to digital processes.
- Distributing decision rights and empowering line workers, through increased decentralization and delegation
- Adopting a policy of free information access and communication
- Offering strong performance-linked incentives
- Maintaining corporate focus and communicating strategic goals
- Recruiting and hiring top-quality employees and committing the necessary resources to the process.
- Strong emphasis on the investment of “human capital”
L&D will do well to seek out and partner with those in their organization who champion digital transformation and are running active experiments. If the CEO and CMO are gung-ho, it may be beneficial to ride into the digital era on their coattails.
What do you think? Shouldn’t digital learning transformation, i.e. Enterprise Learning, ally with corporate digerati already implementing new initiatives?