Frontline: eLearningForum By
Jay Cross
Can't we all
just get along?
Founded in 1999
as the Silicon Valley eLearning Network, the eLearningForum is fast
becoming recognized as a thought leader on e-learning trends and
best practices. The members, who include corporate chief learning
officers, e-learning executives, investment analysts, researchers,
and developers, meet each month to discuss the latest e-learning
trends.
The January 2001
meeting focused on the human side of e-learning. Seeding the meeting
with provocative (and opposing) views were Clifford Stoll,
astronomer and author of High Tech Heretic: Why Computers Don't
Belong in the Classroom and Other Reflections by a Computer
Contrarian, and founder and CEO of Metacourse and co-author of
Computers, Teachers, Peer Sherry Hsi.
The meeting
started well: the stage was set and the seats were full. Sherry Hsi
recounted six years of Metacourse research which offers guidance on
online pedagogy, design, and facilitation.The research demonstrates
that
- learning is a
social process, and the Internet is a social place
- discussion
groups and online moderators are a necessary ingredient of
improving e-learning
- e-learning
must be facilitated.
Announcing that he was far from ready to break
into small discussion groups, Cliff Stoll caught everyone's
attention by loudly proclaiming, "E-learning is a fraud!"
Unquestionably, Stoll took control of the floor. He asked the group,
"If you were hiring a plumber, which would you choose: one with an
online degree in plumbing or one who learned firsthand?" He
continued his argument by recounting how he learned from a caring
professor, saying that nothing can replace individualized,
face-to-face encounters between teacher and learner.
Jan Bourret,
senior e-learning analyst with Hurzwitz Group, entered the fray.
Reminding Stoll that the topic was corporate learning, she noted
that within some companies it's not always feasible for employees to
attend classes and that one-on-one teaching doesn't scale. Bourret
emphasized to the group and Stoll that the real question is how to
motivate and facilitate to achieve the best outcomes.
"Facilitation
has no meaning to me," said Stoll, noting that living in Berkeley
habituated him to the term long ago. Stoll then promised to be quiet
and listen. But he quickly recanted as another idea occurred to him:
"For 100 years, educators have been in love with technology. In
1922, Edison said motion pictures would revolutionize schools. In
1952, David Sarnoff said that educational television would replace
mediocre teachers. There are other examples. They're all flops."
Then, while jumping about the room, he asked, "Is the problem that
learners aren't getting enough television?"
Susan Duggan,
CEO of the Silicon Valley World Internet Center, tried to redirect
the discussion by asking, "What's the value of e-learning? What
should we be offering our clients? How can we capture passion for
learning? Learners can access one person or two or 20 or 1000, but
what can we do with that power?"
Stoll's reply,
"E-learning is a terrific way to get a third-rate education."
Prompted by that remark, Mark Cavender, senior partner of
The Chasm Group, asked Stoll what he thought about using flight
simulators to train pilots?
Muttering that
simulations were a great way to avoid the person sitting next to
you, Stoll said that the designers of flight simulators spent more
time making the clouds look right than getting to what the pilots
really need. Plumbers were mentioned once more.
Finally, another
participant suggested to Stoll that he was setting up a straw man
that no one cared to defend. E-learning is more than replacing
teachers with computers. It can include classroom learning; informal
learning; OJT; learning in complex organizations, corporate
settings, and across physical boundaries.
Whew. Everyone
agreed it was time for a break.
The group reconvenes
In a noble effort, Sherry Hsi tried to get the meeting
back on track by asking the group where they thought technology
could make the best contribution. Hsi pointed out that the industry
already knows a lot about what makes learning work, such as
prompting reflection, multiple-linked representations, self
explanation, and building trust through community.
Eilif Trondsen,
director of SRI's Learning on Demand consultancy, chimed in that
this paralleled the work of an early forum member, Doug Engelbart.
Consultant Lance
Dublin said his interest was in doing things we couldn't do before.
For instance, Napster for learning.
Stoll resumed
his devil's advocate persona, scribbling in red ink over the points
that Hsi had just made. Rather than reflection, we need gut
feelings. Community stifles creativity.
While Stoll held
his contrarian stance, participants kept trying to defend
e-learning. Many were starting to squirm in their seats and roll
their eyes. Some looked for the proverbial silver lining, stating
that sometimes online learning is superior to classroom learning.
One participant
noted that in an experiment at Stanford, an online group proved more
innovative than its face-to-face peers. Eliminating biases of
gender, age, and race apparently allowed the online learners to work
together more effectively. Another anecdote illustrated that online
learning is sometimes better for individual learners, especially in
global businesses that must overcome language barriers, cultural
prejudice, and learning styles. And one participant made the point
that the Internet economy's need for speed challenges many companies
to keep their sales and service teams ahead of the game; classroom
learning can't keep pace and one-on-one learning doesn't scale.
At some point,
Stoll began to list the seven deadly sins, "Sloth, avarice, lust,
pride…." Pause. "E-learning," whispered a voice from the back,
bringing down the house.
Finally, the
discussion refocused on eLearningForum's domain: the corporate
sphere. Participants agreed on the need to design balanced learning
structures that include access to mentors, face-to-face instructors,
and group interaction. In a phrase: real people. In business,
learning is an investment in human capital. It's not financially
sound to deny the potential of face-to-face learning or of
computer-augmented learning. The objective is to do the best you can
with what you have.
Everyone left
unharmed, for the most part.
The End.
Jay Cross is director of the eLearningForum and CEO
of Internet Time Group, a California-based think tank and learning
consultancy. Contact him at jaycross@internettime.com.
Editor's
note: Visit eLearningForum
for more discussions.
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