LCMS

Learning Content Management Systems

An LCMS is a multi-user environment where learning developers can create, store, reuse, manage, and deliver digital learning content from a central object repository.

Confused already? Watch out: I wrote this in 2001.

Let's define our terms.

White Papers

Vendors

News

The old-school unit of formal learning. A packet of content, a means to deliver it, and an assessment of mastery. May include a pre-test. Generallly more than any particular learner needs.

A standalone chunk of learning. May have been chipped out of a legacy course. Can be mixed and matched to form personalized learning experiences. Think of it as a discrete mini-course.
Tags affixed to learning objects to explain what's inside: its content, objectives, author, language, date, version, level, asssessment, and more. The repository is nothing more than a database of learning objects. As we shall see, an LCMS can deliver these as required by a specific situation.

Think of it this way. A course is made of learning objects that are glued together in a big lump. One size fits all. It's all or nothing. An LMS registers the learner and records completion.


In the world of the LCMS, the sort of lessons and activities that were once components of courses have lives of their own. An LCMS assembles these objects into learning paths personalized to the needs of the individual learner. The LCMS also comes with the machinery to cook up new jelly beans in-house.

Why LCMS?

eLearning exists to get people up to speed quickly and to keep them there. Early attempts at eLearning tried to accomplish this by brute force, generally off-the-shelf courses tracked by a Learning Manangement System. It wasn't that successful.

Learning Content Management Systems have arrived to overcome these deficiencies:

  • Companies need eLearning on their own specialized procedures and processes, and by definition, generic courses don't fill the bill. No one on earth has the resources, or the time, to hire the Big 5 to develop their internal content. To operate on Internet time, an organization must be able to create its own content. (Vendors like the generic courses not because they're best for the customer but because they can be re-sold.) LCMS come with build-in authoring tools.
  • Traditional courses are bulky. A course contains what everyone might need to know about a topic. A learner wants only part of what that course has to offer, specifically, what he or she wants to learn. To accomplish this, old-style courses must be atomized -- broken down into reasonably sized chunks (learning objects) and reassembled in right-sized packages. LCMS were designed to deal at the atomic level.
  • Old-style Learning Management Systems ("LMS") were created for tracking registration, attendance, class lists, grades, test results, class scheduling, and other administrative requirements of schools and instructor-led classes. They aren't so hot at delivering chunks of learning, be they personalized learning paths made up of objects or the introduction of a new product next week. LMS are reporting systems and generally do not include ways to create new content or to deliver small packets of learning.

Learning Content Management Systems were created to overcome these difficulties. Learning objects, those small chunks or "granules" of learning, are at the heart of an LCMS. They are maintained in a database or "repository."

  • LCMS provide authoring tools to create new learning objects for the repository. In the crudest form, this may consist of converting PowerPoint presentations and Word memos into learing objects. Most authoring packages use templates, storyboards, and/or forms to enable non-technical subject matter experts to create learning objects directly, by-passing an intermediary who knows how to code.* Some authoring tools provide batch modes to convert libraries of legacy content into learning objects. The most sophisticated incorporate version control, multiple authors, and project management as well.
  • LCMS have the ability to assemble and consolidate learning objects into lengthier "learning paths" or learning experiences that are personalized to a learner's profile, job description, assessment results, or requests. A learning path can obtain up-to-the-minute information because it is assembled "on the fly" rather than taken off the shelf.**
  • LCMS track who takes what. Many lack the depth of reporting available in a traditional LMS but this is because LCMS are relatively immature products; the LMS have been around for a while. A year from now, I expect the LCMS to incorporate LMS functions. An LCMS can roll up information to create rich reports. An LMS, which does not operate at the level of learning objects, cannot roll down to get that level of detail.
 

Update from Online Learning 2001. Bryan Chapman chaired a panel of LCMS vendors talking about “Advanced Learning Object Repositories.” Honchos from Outstart, Logic Bay, Aspen (Click2Learn), Knowledge Mechanics, and WBT Systems.

“Do you need both an LMS and an LCMS?” Outstart’s John Alonzo said the only LMS features an LCMS might lack were the concepts of time and place – an LCMS neither schedules events nor reserves classrooms. You might think of an LMS as a storefront and an LCMS as back-end fulfillment.

My takeaway was that most customers will not need both an LMS and an LCMS. An LCMS can roll up information into reports; an LMS can’t get into this level of detail. I question whether LCMSs would even be an issue if Saba and Docent didn’t have installed bases. In the first white paper below, IDC disagrees. They believe LMS and LCMS will co-exist. My guess is that LCMS will grow LMS functionality and become the only game in town.

 

Bryan provided some pricing information from his recent survey of LCMS. Assume a five-year implementation for 8,000 learners, five servers, and 40 authors. The average price tag was $537,000 (about $65,000 more than for an LMS). The median price was $430,000. Lowest price was $150,000, highest $1.9 million.

How to justify these lofty prices? Well, it is enterprise software, and less than $10,000 a month ($537K/60 months) is relatively cheap. The returns come from retaining and maintaining content, faster learning thanks to personalization, and ease of implementation.

Bryan Chapman's presentation

Clark Aldrich's presentation


White Papers

The Learning Content Management System


A New eLearning Market Segment Emerges

An IDC White Paper. This is currently the definitive description of LCMS.

This diagram from the IDC white paper is the clearest functional explanation of LMS and LCMS I have found.

LCMS Roundup, Learning Circuits 8/2001
By Ryann Ellis
 

Learning content management systems
New technologies for new learning approaches
By Harvi Singh

Harvi identifies six characteristics of an LCMS:

  1. Centralized repository
  2. Tagging and search
  3. Shared and reusable resources
  4. Reusable learning objects
  5. Publishing workflow
  6. Support for industry standards

LCMS = LMS + CMS [RLOs] - How does this affect the learner? The instructional designer?
By Maish Nichani

Learning Content Management System; the 2nd Wave of e-Learning! (617K PDF)
By Robert Koolen, Knowledge Mechanics
 

Managing Knowledge with Learning Objects

The Role of an e-Learning Content Management System in Speeding Time to Performance
By Duncan Lennox, WBT Systems

The first wave of e-learning was focused on cost displacement solutions associated with administering classroom training, i.e. the LMS. However, the market has matured and expanded to a second wave of adopters who want a more sophisticated e-learning solution. This second wave requires an e-Learning Content Management System to fulfill the needs of personalized and adaptive e-learning along with the economic benefits of reusable Learning Objects.


eLearning in Practice, Proprietary Knowledge and Instructional Design, an IDC white paper commissioned by Vitalect  


Example: LeadingWay's KnowledgeOne LCMS
 

Vendors

Adaptive Learning Framework (ibtraining.com)
Adaptive Tutoring System (Adaptive Tutoring)
Aspen Content Development Server (Click2Learn)
Aspen Content Delivery Server (Click2Learn)
Centra Knowledge Server (Centra)
Docent Outliner/Content Delivery Server (Docent)
ePath Learning (ePath Learning)
Evolution (Outstart)
f(2) (Interactive Media)
iAuthor (NYUOnline)
LEAP Learning Development System (Intellinex)
iPerformance (Online Courseware Factory)
IPRESS/KBRIDGE (KnowledgeXtensions)
gForce (Docent)
Jupiter (Avaltus)
Knowledge Mechanics 3.2 (Knowledge Mechanics)
Knowledge Pathways (Global Knowledge)
Knowledge Producer (IBM Mindspan Solutions)
Knowledgelinx 2000 (Knowledgelinx)
KnowledgePlanet Content (KnowledgePlanet)
KnowledgeOne Content Manager (LeadingWay Knowledge Systems)
Lightspeed Omnisite (Lightspeed Interactive)
LogicBuilder (LogicBay)
Nogginware (Handshaw, inc.)
SmartBuilder (Suddenly Smart)
SWIFT (Gemini Learning Systems)
Theorix (Theorix)
TopClass (WBT Systems)
Total Knowledge Management System (Generation21)
Vitalect (Vitalect)
VuePoint Learning System (VuePoint)
X.HLP (X.HLP)

Italics = Member of LCMS Vendor Council

The LCMS Vendor Council was formed in November 2000 to increase industry awareness of Learning Content Management Systems and to promote the value they deliver to enterprises and learners. Current members of the LCMS Vendor Council are Global Knowledge, Knowledge Mechanics, LeadingWay Knowledge Systems, Online Courseware Factory, Vitalect, Vuepoint and WBT Systems. Larger players with LCMS capabilities (Avaltus, SmartForce, Click2Learn's Aspen, Centra's MindLever, and others spring to mind) are not members of the LCMS Council. The LCMS Vendor Council sponsored the IDC white paper on LCMS.

News

"MOUNTAIN VIEW, Calif. - October 17, 2001 - Docent, Inc. (Nasdaq: DCNT), the premier provider of eLearning software for Global 2000 companies, today announced it has acquired gForce Systems, Inc., a leading provider of rapid eLearning content management and delivery solutions. gForce provides an enterprise application suite that supports the rapid creation, distribution and management of mission-critical unstructured information. This acquisition extends Docent's existing product line which is focused on structured information by empowering individuals to easily create and distribute eLearning content across the extended enterprise."


"REDWOOD SHORES, CALIF., Oct. 29, 2001 - Saba (NASDAQ: SABA), the leading provider of Human Capital Development and Management (HCDM) solutions, today announced the availability of Saba3 Learning Release4, the first and only software application to fully integrate learning management, content management, and collaboration capabilities in a single system. Until now, Global 2000 companies and government agencies were faced with multiple, disparate systems for managing learning throughout the extended enterprise. This resulted in lower productivity and higher costs, as learners struggled to find and access information to develop their competencies, while valuable knowledge assets were lost and there was no way to ensure that the right people received the right learning content at the right time.

"From now until February 28, 2002, Saba is offering a Fast Start Promotion package that gives an organization everything it needs to get up and running with the market-leading Saba solution in just six weeks. This $295,000 package includes:
… 5,000 user licenses for Saba Learning
… Saba Rapid Deployment Package
… First year maintenance and support"



© 2003 Internet Time Group, Berkeley, California