Developing a Winning Marketing Plan

Developing a Winning Marketing Plan by William A. Cohen 1987

I wanted to contrast a traditional marketing mix to what I'd put together in today's networked world. The Albany Library could offer only this book.

Developing...Plan is over the hill. Published 1987. A surface skim of the topic.

Cohen cautions us to use only one typist to prepare the plan. (Typist?) Customer relationship management, product obsolescence, offshore competition, time-based competition, etc. --- not mentioned. Save your money. I'm sorry I took this one home.