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The Mind of the Market:

The Mind of the Market: Extending the Frontiers of Marketing Thought

The ZMET method is modeled after some basic theories of the human mind. The list of these theories is long, but includes the following ideas:


  • Conscious thoughts occur as images.

  • Most thought, emotion and learning occur without awareness.
  • Emotion and reason are equally important.
  • Cognition is embodied.
  • Memory is story-based and readily distorted.


    Posted by Jay Cross at April 23, 2002 09:05 PM | TrackBack
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