Gonzo Marketing by Christopher Locke

Gonzo Marketing by Christopher Locke

It took me a while to dig through Gonzo Marketing. It's fun. It's easy. It's highly entertaining. But if you know Chris Locke from Cluetrain, from Entropy Gradient Reversals, and from outrageous email from Rage Boy, it's not new.

Don''t get me wrong. I love this stuff. Hunter Thompson and Tom Peters rolled into one. Marketing needed a wake-up call, and Chris is an ear-shattering alarm clock.

The fact that Locke got Harvard Business Review to run an article entitled Gonzo Marketing, Winning Through Worst Practices, is simply staggering.

In the midst of writing my book on Implementing eLearning, I find myself quoting Chris a lot more than Philip Kotler.

At an architecture bookstore on Michigan Avenue, I found myself drawn to a slender tome by Kimberly Elam entitled Geometry of Design.

When I was in grammar school I must have been absent on the days they covered the Golden Section and Fibonnaci numbers.

The Golden Section is a rectangle with sides in a ratio of 1:.61803. Offer people a line-up of various rectangles and this one always wins the popularity contest. Take the Fibonnaci series, divide a number by the prior number in the series...and the results converge to the Golden Section!

The Golden Section also defines the proportions of the human body, the face, the body of fish, the facade of the Parthenon, and the posters of A.M Cassandre.

I find it utterly amazing that things like this lie beneath the surface of our everyday lives yet can go unnoticed. A fascinating read.

I've read big chunks of various Chicago guidebooks and part of a volume on Frank Lloyd Wright.

Posted by Jay Cross at May 21, 2002 11:27 PM | TrackBack

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