Advanstar has announced a Customer

Advanstar has announced a Customer Learning Conference to be held July 29-August 1, 2002, in Chicago

What is Customer Learning? Customer Learning is a new application of e-Learning that focuses on bringing knowledge and skills directly to your customers and prospects. By utilizing a wide range of e-Learning resources, the call center organization can in effect, launch training and e-Learning modules directly to the customer.

The CRM Connection
Another perfect point to integrate e-Learning resources, the sales representative can use customer learning to extend their relationships with customers.

Whether or not the conference is any good, this is great marketing. Attach learning to customers. Heaven knows there's a need. In a recession, tie learning to sales.

The event is co-located with Advanstar's Call Center Management Conference, which makes me a bit skeptical. I hope the focus is on mutual learning, co-creation, and development of stronger relationships and not simply treating customers like trainees.


Posted by Jay Cross at July 11, 2002 06:43 AM | TrackBack
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