Great piece on Using Blogs

Great piece on Using Blogs in Business, a chapter from We Blog: Publishing Online with Weblogs

I've long been a proponent of blogging for knowledge management. This interview with John Robb highlights the benefits. (Robb uses the term "K-Logs" because, as president of vendor Userland, he wants to brand what I view as a generic concerpt.)

Where are the benefits of using K-Logs in the enterprise? Where does the potential lie?

Lots of benefits emerge. Here are a few:

* Better documentation of process-shorter audit cycles.

* An archive of contributions-when an employee leaves, an archive of their contributions still remains.

* Shorter training time-a team could easily ramp up a new team member or new employee by saying, "read our K-Logs, all the documents, thinking, important e-mails, discussions, and process are there."

* Better responsiveness to customer inquiries-help desks can easily find answers to customer questions by searching an intranet K-Log network.

* Easier management of decentralized employees-K-Logs make it easy to find out what a specific employee in a remote office is doing right now.

* Shorter decision cycles-need an answer to a problem, find an expert that can answer it for you. How? Search for people that write about the keywords you are interested in, read what they have written to qualify their expertise, and contact them directly.


Peggy Noonan

In The Wall Street Journal, an editorial about, "all that's right with our great country", includes: "Blogging. The 24-7 opinion sites that offer free speech at its straightest, truest, wildest, most uncensored, most thoughtful, most strange. Thousands of independent information entrepreneurs are informing, arguing, adding information. Imagine if we'd had them in 1776: 'As I wrote in yesterday's lead item on, my well meaning cousin John continues his grammatical nitpicking with Jefferson (link requires registration) "Inalienable," "unalienable," whatever. Boys, let's fight. Start the war.' Blogs may one hard day become clearinghouses for civil support and information when other lines, under new pressure, break down."

Posted by Jay Cross at August 2, 2002 02:39 PM | TrackBack

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