Why customer eLearning?

A list of benefits from Powered

  1. Increase Conversion & Revenue - Powered drives transactions. Our customers average direct, online conversion rates of 25% through their PowerCenters. Offline purchase rates average 43%.

  2. Reduce Customer Acquisition Costs - Powered solutions are a compelling offer to use in advertising and promotion campaigns, with click-through rates on demand generation emails as high as 33%.

  3. Increase Customer Retention - PowerCenters give companies a reason to stay in contact with their customers and customers a reason to come back. Our performance statistics show that 47% of customers who engage with a PowerCenter return to use it again.

  4. Reduce Inconsistency in the Channel– Powered provides the capability to deliver consistent messaging, branding and positioning across your company and your channel partners. In addition, the Powered solution serves to increase demand and drive more volume, strengthening the vendor-channel relationship.

  5. Increase Customer Satisfaction - Customers spend smarter, making an informed purchase decision they can feel good about. Surveys show that 62% of customers said they made “more purchases than before” after engaging with a PowerCenter and 43% stated the company offering the PowerCenter had become their “preferred purchase destination.”

  6. Reduce Risk – Understanding and anticipating a customer’s interests gives insights into where markets are headed. With PowerCenters, your efforts to enter new markets are based on clear insights, drastically reducing the risks of entering and competing in those markets.

  7. Increase Purchase Size - Topical knowledge is a means to cross-sell or up-sell additional services, accessories and solutions. One of our customers recognizes a 138% increase in purchase size through its PowerCenter.

  8. Reduce Support Inefficiency – All companies look at support as a required cost of doing business. But what if you could turn support into a profit center? PowerCenters help your customers to get the most out of their purchases and create a touch point for driving new cross-sell and up-sell opportunities.

Not that Powered is alone in claiming these. Any customer eLearning can deliver many of these goods.

Posted by Jay Cross at August 28, 2002 10:28 PM | TrackBack

30 Poppy Lane
Berkeley, California 94708

1.510.528.3105 (office & cell)

Subscribe to this Blog

Enter your email address to subscribe. We vow never to share your information with anyone. No Spam.

Subscribe Unsubscribe

Reference Pages

Building Community
CSS, Semantic Mark-Up, and codes
First Principles
How People Learn
Knowledge Management
Learning Links
Learning Standards
Making It Work (Implementing)
Metrics & ROI
Social Software
String theory
The eLearning Museum
Visual Learning


Our Infrequent Newsletter
Sign up for our sporadic newsletter.

Entries by category...

Customer care
Emergent Learning
Just Jay
Recycled from Blogger
The Industry
Workflow-based eLearning


Internet Time Group

© 2004 Internet Time Group

Click for Berkeley, California Forecast
Berkeley, California

Recent entries

New Blog
Blogger Experience, Housekeeping, Something New
Loosely Coupled
Above all
Demographics is destiny
Are you setting the bar high enough?
Virtual Apps
Aerobic Learning
Work as Video Game
Oracle and Macromedia, Sitting in a Tree
The Blogosphere
ASTD Silicon Valley
Performance Support
Kingsbridge Conference Center
First Post by Email
Inactive Blog
RSS Feed for New Site
Comment Spam
Testing ... testing ... 1...2..3
IT Doesn't Matter - Learning Does.
All blogging is political
Mutlimedia Learning
Damn, damn, double damn
Nonverbal impact?
The New Religion
Wolf! Wolf! Wolf! Wolf! Wolf! Wolf!
Business Process Management (2)
Really Big
Business Process Management Conference
Don't Lose a Common Sense: LISTEN
It's only natural
Go with the flow
Time Out for the Fair
Informal get-together in SF this Wednesday
Repetition, reverb, and echoes
Who Knows?
Cognitive Mapping
Push vs pull
The Big Picture on ROI
Art Break
TDF Finale
New Community of Practice Forming
More TDF04
Training Directors Forum 2004
A Rare One-Liner
PlaNetwork LIVE 2
PlaNetwork LIVE
ASTD 2004 Leftovers
Worker Effectiveness Improvement, not KM
Upcoming Events
eLearning Effectiveness?
Jay's Talk at ASTD
Mintzberg & Cooperider
Lest ye forget
ASTD International Conference & Exposition 2004
Knowledge Tips
What is Workflow Learning?
ASTD msg 1 of n
Look out, it's Outlook
Collaboration at ASTD Next Week
Tell me a story
User indifference
The shortest presentation on metrics you will ever hear
Back to Blogger
Windows fixes
The Alchemy of Growth
Grab bag
Very loosely coupled
E-Learning from Practice to Profit
Robin Good kicks off Competitive Edge
China Bloggers
Sonoma Dreaming
Upcoming Events
Emergent Learning Forum: Simulations
The Best Things in Life Are Free
Metrics and Web Services
OpEd: ROI vs. Metrics
e-Merging e-Learning
Loosely Coupled
Search me