Telling stories

Storytelling: Passport to Success in the 21st Century

John Seely Brown, Steve Denning, Katalina Groh, Larry Prusak

Why is there a resurgence of interest among today's business and organizational leaders in the ancient art of storytelling at a time when electronic communications might seem to make it obsolete? Human beings have been communicating with each other through storytelling since we lived in caves and sat around campfires exchanging tales. What is new today about the art of telling stories is the purposeful use of narrative to achieve a practical outcome with an individual, a community, or an organization. Four of the world's leading thinkers on knowledge management explore how storytelling will become the key ingredient to managing communications, education, training, and innovation in the 21st century.

Check out Steve Denning's extensive links. He has sections on:

  • Storytelling to ignite organizational change
  • Storytelling for communications
  • Storytelling to capture tacit knowledge
  • Storytelling to embody and transfer knowledge
  • Use of stories for innovation
  • Storytelling to build community
  • Storytelling to enhance technology

  • Storytelling for individual growth


Posted by Jay Cross at September 3, 2002 11:10 AM | TrackBack
Comments

A related link, Five Elements of Digital Storytelling.

Posted by: jay at September 16, 2002 05:46 PM

Stories have been around for a long time.
The stock market is just PRICE as a derivative of stories (Buy/long or Sell/short).

I look at stories across the Value Chain Communities (Buy/Enterprise/Sell).

Questions or comments on how we use stories for BRANDING, Go To Market Knowledge, Competitor Intelligence and MENTORING.

Stories can be attached to People, Brand, Product, Service, Competitor, etc..

Stories can be built to 'travel' via third parties accurately without the fear of 'broken telephone'.

Great site.
Cheers,
Nick

Posted by: Nick Trendov at February 20, 2003 01:42 PM

30 Poppy Lane
Berkeley, California 94708

1.510.528.3105 (office & cell)



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