Online Learning Warm-Up

Anaheim


Since I was here two years ago, Disney has converted more than half of its former front parking lot into yet another theme park, "California." The massive hotel that accompanies it mimics the grand old lodges of Yellowstone National Park and the Canadian Pacific's Chateaux. Shoehorned into another former parking lot is "Downtown Disney," a walking street cum shopping mall with many of the same tenants as its namesake in Orlando. I wandered into Island Charters, succombed to the lilting Hawaiian music, and bought a gaudy aloha shirt decorated with title screens from vintage Mickey and Donald cartoons. Thus equipped, I walked over to the opening session of the eLearning Supplier Summit.

The Summit is a day and a half of sessions for eLearning vendors that's taking place before Online Learning 2002 opens its doors. Frankly, my expectations were low going in but I found the evening a pleasant surprise. Many of the sixty in the room were friends and acquaintances.

Clark Aldrich opened with a hilarious "Top Ten List" of very short eLearning books. I'll share a few:

    10. The Guide to Training Managers Who Became CEO
    9. Proven Instructional Design for the Digital Age
    8. Directory of Profitable eLearning Companies
    7. The Compendium of Accurate Analyst Predictions, with a Special Section on Market Sizing
    6. Key Differences Between eLearning Courses and Web Pages
    5. Successful Enterprisewide Sidmulation Deployments
    1. The Pocket Book of Happy LMS Customers

Daryl Conner took the high road with a keynote challenging vendors to gain competitive advantage by telling the truth. Not that vendors are the only ones who push "comfortable falsehoods" over "troublesome truths." Vendors and their customers engage in a folie a deux, colluding with one another in the illusions that everything's going to turn out just fine, longterm problems will sort themselves out, people will be supportive, and costs will be under budget.

The problem is that clients want change without risk. Vendors don't often realize it, but they are merchants of risk. The way that eLearning vendors can deliver on their promises is by taking the long-term view, not accepting business they can't deliver on, compensating sales-staff on value to the client as well as revenue, and refusing to go along with pie-in-the-sky optimism.

Next up, Clark questioned a panel -- IBM's Margaret Driscoll, Sun's Terry Erdle, Click2Learn's Kevin Oakes, and SmartForce's Skillsoft's Paul Henry.

    Kevin pointed out that there were few enterprisewide plays. Enterprise software people and HR don't even know who each other are, exacerbating the situation.

    Paul Henry noted that eLearning is not on the executive agenda, and "As long as we're mudwrestling in the training/HR arena, we're not going to get very far."

    Where should standards bodies focus? The interoperability focus (e.g. SCORM) and the Plug Fests to see how things really work are excellent. Things get contentious when we get to Learning Objects. Margaret noted the need for support of converting legacy material.

    Kevin mentioned an article he wrote for the back page of the current issue of Training which asks "Is eLearning a real business yet?" I happened to read that very article this afternoon. He recalled fighting for new technology in a glum economic times decades ago -- and finally convincing headquarters to let his office have a fax machine. In the future we'll look back with a wry smile at the days when we questioned the merit of cataloging legacy knowledge and avoiding the perpetual reinvention of the wheels of intellecutal capital.


Posted by Jay Cross at September 21, 2002 11:32 PM | TrackBack
Comments

> Where should standards bodies focus? The interoperability focus (e.g. SCORM) and the
> Plug Fests to see how things really work are excellent. Things get contentious when we get
> to Learning Objects. Margaret noted the need for support of converting legacy material.

Are there statistics on the most widely used tools for moving content between
authoring/delivery systems?

Near the top must be the one that has two commands and hasn't changed much
since the invention of the GUI.

The clipboard has no documentation, no competition and has won 100% of the market
for content-migration-in-less-than-10-seconds.

The sleepy clipboard market got a boost of excitement when DARPA helped fund a
cross-platform, secure, P2P, open-source network clipboard from Carnegie Mellon.

Remote Clip can encrypt and publish content (e.g. text) or content files (e.g. documents)
to a group of only trusted peers. Over the Internet. Using those two familiar commands.
Between Windows, Linux, Solaris and FreeBSD. Ssh.

Rich

Posted by: bay area colo at September 25, 2002 04:42 PM

30 Poppy Lane
Berkeley, California 94708

1.510.528.3105 (office & cell)



Subscribe to this Blog

Enter your email address to subscribe. We vow never to share your information with anyone. No Spam.

Subscribe Unsubscribe

Reference Pages

Articles
Blogs
Building Community
CSS, Semantic Mark-Up, and codes
Design
First Principles
Glossary
How People Learn
Knowledge Management
Learning Links
Learning Standards
Making It Work (Implementing)
Metrics & ROI
Presentations
Psychology
Social Software
String theory
The eLearning Museum
Time
Visual Learning


Search


Our Infrequent Newsletter
Sign up for our sporadic newsletter.
Email:


Entries by category...

Blogging
Books
Collaboration
Customer care
Design
Emergent Learning
handbook
Jokes
Just Jay
Learning
Meta
Networking
Outbound
Recycled from Blogger
Ref
store
The Industry
Time
Visual
Workflow-based eLearning


Blogroll


Internet Time Group



© 2004 Internet Time Group



Click for Berkeley, California Forecast
Berkeley, California


Recent entries

New Blog
Blogger Experience, Housekeeping, Something New
Loosely Coupled
Above all
Demographics is destiny
Are you setting the bar high enough?
Virtual Apps
Aerobic Learning
Work as Video Game
Oracle and Macromedia, Sitting in a Tree
The Blogosphere
ASTD Silicon Valley
Performance Support
Kingsbridge Conference Center
First Post by Email
Transition
Inactive Blog
RSS Feed for New Site
Comment Spam
Testing ... testing ... 1...2..3
IT Doesn't Matter - Learning Does.
All blogging is political
Mutlimedia Learning
Damn, damn, double damn
Nonverbal impact?
The New Religion
Shhhhh.....
Wolf! Wolf! Wolf! Wolf! Wolf! Wolf!
Business Process Management (2)
Really Big
Business Process Management Conference
WorkFLOW
Don't Lose a Common Sense: LISTEN
It's only natural
Gmail!
Go with the flow
Time Out for the Fair
Informal get-together in SF this Wednesday
Repetition, reverb, and echoes
Who Knows?
Ur-blogging
Cognitive Mapping
Push vs pull
The Big Picture on ROI
Art Break
TDF Finale
New Community of Practice Forming
Dropouts
More TDF04
Training Directors Forum 2004
A Rare One-Liner
PlaNetwork LIVE 2
PlaNetwork LIVE
ASTD 2004 Leftovers
Googlism
Worker Effectiveness Improvement, not KM
Upcoming Events
eLearning Effectiveness?
Jay's Talk at ASTD
Mintzberg & Cooperider
Lest ye forget
ASTD International Conference & Exposition 2004
Knowledge Tips
What is Workflow Learning?
ASTD msg 1 of n
Look out, it's Outlook
Collaboration at ASTD Next Week
Tell me a story
User indifference
Interdependence
The shortest presentation on metrics you will ever hear
Back to Blogger
Windows fixes
The Alchemy of Growth
Grab bag
Very loosely coupled
E-Learning from Practice to Profit
Robin Good kicks off Competitive Edge
China Bloggers
Sonoma Dreaming
Upcoming Events
Emergent Learning Forum: Simulations
'Lanta
The Best Things in Life Are Free
Metrics and Web Services
OpEd: ROI vs. Metrics
e-Merging e-Learning
Loosely Coupled
Search me
Exercise?