OLS Alan May on Partnering
Alan May, Centra
VP, Strategic Alliances and Channels
[I remember meeting Alan his first week on the job at Elliott Masie's conference on the business of eLearning in Seattle. Centra had but seven employees at the time!]
Partnering is like marriage.
- No romance (partnering) without finance
- You’re going to kiss a few “frogs.”
- The “ex” may not always want you back.
You must figure out where partnering fits as a company priority.
Most global organizations are marketing-challenged.
Treat any new partnership as a “serious experiment.”
Write a brief one-page letter of understanding.
Define specific action items, resource commitments, and target milestones.
Posted by Jay Cross at September 22, 2002 11:32 PM | TrackBack
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