Several people approached me after my presentation to ask how to convince their bosses to invest in internal marketing. I suggested they point to the failure of programs at other organizations. Anecdotal research suggests that only half the workers invited to participate in eLearning ever show up. Half of those who start a program drop out before completing it. Problem is, anecdotes are not proof. To be persuasive, we need names and numbers. Examples with teeth.
It’s tough to get failure stories. Generally, they’re swept under the rug. In the old days, it would have been impossible to collect stories of projects that bombed. Things are different today.
Walking the Expo floor at Online Learning, I bumped into several dozen people who are working for different organizations than they were last year. I talked with a similar number of “consultants” with no consulting assignments or jobs which will disappear within the next six weeks. Ah, the secrets they know.
Do you have a story to share? Email me with the subject: F**ked eLearning. I promise complete anonymity. What's really going on in eLearning? Got any horror stories to share?
30 Poppy Lane
Berkeley, California 94708
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