There's a whole lot more eLearning going on in the world than meets the eye. No one's keeping track of the tens of thousands of modules being authored in PowerPoint, Word, FrontPage, Dreamweaver, or even HotDog.
Friday I ate lunch with a fellow from Impatica. His firm's software converts a narrated PowerPoint presentation into a web presentation, complete with streaming sound and fancy transitions -- and no plug-in required. I've touted this as a dirt-cheap authoring environment. Most SMEs understand what it means to narrate a PowerPoint show.
Who's buying? More than two hundred colleges and universities, particularly community colleges. More than 300 businesses, a clear majority of them small businesses. Some large organizations use Impatica, but mostly it's the small fry who couldn't afford a full-blown LMS if their lives depended upon it.
Many of the major eLearning vendors are facing tough times. Impatica's revenue is running ten times the rate of a year ago.
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