In a few hours I'll be flying from San Francisco to Berlin to speak at Online Educa and, frankly, to enjoy the Christmas markets, museums, and sites of the Vaterland and London. While time is short, some things are too juicy to resist. Now that my book on marketing eLearning internally has been published, I am ever more alert to stupid marketing tricks. Take this email. Please.
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For example, this email invited me to pursue an advanced degree at an accredited university. Now, I've already got all the degrees I have the patience to earn, but others are shopping hard. Let's get inside their heads. "Oh, yeah, I want to earn a masters from that university that sends me Spam, contest offers, and a chance to win a color TV. A school that reconciles respecting my privacy while inundating me with uninvited sales pitches. That's bound to be a prestige school." Duh.
By the way, SpamAssassin runs on my server now and has been throwing away 80% of my Spam before I ever have to look at it. I get the service as part of the package from my ISP.
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