ASTD TechKnowledge 2

TechKnowledge concluded today with Bill Horton, Allison Rossett, and Marc Rosenberg answering questions posed by Lance Dublin and a surprisingly large audience waiting for the fat lady to sing.

Lance: What is eLearning?

Bill: eLearning occurs whenever people use technology and their brain changes for the better. Allison: Yes, but if eLearning is only about technology, we miss the people dimensions. Marc: I will tell you what eLearning is not: eTraining – that concept is so limiting and narrowly focused. Apprenticeship is a proven model; the interaction of one master and one apprentice produced real learning. But we ran out of masters, and schools attempted to scale by having many apprentices per master. eLearning promises a better clone of apprenticeship.

Lance: Tell us about how you personally use eLearning.

Marc: Microsoft’s Carpoint taught me what I needed to know about buying a new car late one evening – just what I needed, when I needed it. Allison participates in numerous listservs; I read them every day.

Lance: And the downside of eLearning?

Allison took a mediocre course that led her to write an article titled Confessions of a Web Dropout. It was an info-dump with no connection to her life. Marc noted the eLearning doesn’t have an exclusive on mediocrity. Tons of classroom learning is crap, too. Bill: Classroom learning has been with us for 50,000 years. We’re only three seconds after midnight of the first day in the life of eLearning.

Lance read some wildly optimistic statements about eLearning he had found on Google (“my favorite eLearning tool because you can find out about tree frogs while searching for information about eLearning”).

Bill: There’s a perception that eLearning is failing because the mediocre stuff is being swept away. Actually this shows that the market mechanism is working.

Marc: the training industry is in a recession but eLearning is moving ahead.
Go into a company, and you find tremendous investment being made in performance support -- getting information to customers, coordinating with suppliers.


Bill: Imagine you’re at a medical conference, and a speaker describes a life-saving technique that always works and, in fact, is so vital that people couldn’t live without it. You’d be disappointed to find out the speaker was talking about breathing. Blending is like that. Thank goodness people are getting away from sandwich model (online, classroom, online, classroom, online, classroom, etc.) If we’re going to blend, let’s blend instructional strategies.

Marc: It’s always about people and needs, not courses and LMSs.

Everyone I talked with as we filed out of the ballroom and into the sunny patio surrounding the pool had nothing but good words to say about TechKnowledge. Small is beautiful. eLearning hype was at an all-time low. People left with plans to take back to the office or at least a broader perspective than they came in with. TechKnowledge has become a great conference for newbies with flashes of insight for old-timers.

Posted by Jay Cross at January 31, 2003 09:57 AM | TrackBack

30 Poppy Lane
Berkeley, California 94708

1.510.528.3105 (office & cell)

Subscribe to this Blog

Enter your email address to subscribe. We vow never to share your information with anyone. No Spam.

Subscribe Unsubscribe

Reference Pages

Building Community
CSS, Semantic Mark-Up, and codes
First Principles
How People Learn
Knowledge Management
Learning Links
Learning Standards
Making It Work (Implementing)
Metrics & ROI
Social Software
String theory
The eLearning Museum
Visual Learning


Our Infrequent Newsletter
Sign up for our sporadic newsletter.

Entries by category...

Customer care
Emergent Learning
Just Jay
Recycled from Blogger
The Industry
Workflow-based eLearning


Internet Time Group

© 2004 Internet Time Group

Click for Berkeley, California Forecast
Berkeley, California

Recent entries

New Blog
Blogger Experience, Housekeeping, Something New
Loosely Coupled
Above all
Demographics is destiny
Are you setting the bar high enough?
Virtual Apps
Aerobic Learning
Work as Video Game
Oracle and Macromedia, Sitting in a Tree
The Blogosphere
ASTD Silicon Valley
Performance Support
Kingsbridge Conference Center
First Post by Email
Inactive Blog
RSS Feed for New Site
Comment Spam
Testing ... testing ... 1...2..3
IT Doesn't Matter - Learning Does.
All blogging is political
Mutlimedia Learning
Damn, damn, double damn
Nonverbal impact?
The New Religion
Wolf! Wolf! Wolf! Wolf! Wolf! Wolf!
Business Process Management (2)
Really Big
Business Process Management Conference
Don't Lose a Common Sense: LISTEN
It's only natural
Go with the flow
Time Out for the Fair
Informal get-together in SF this Wednesday
Repetition, reverb, and echoes
Who Knows?
Cognitive Mapping
Push vs pull
The Big Picture on ROI
Art Break
TDF Finale
New Community of Practice Forming
More TDF04
Training Directors Forum 2004
A Rare One-Liner
PlaNetwork LIVE 2
PlaNetwork LIVE
ASTD 2004 Leftovers
Worker Effectiveness Improvement, not KM
Upcoming Events
eLearning Effectiveness?
Jay's Talk at ASTD
Mintzberg & Cooperider
Lest ye forget
ASTD International Conference & Exposition 2004
Knowledge Tips
What is Workflow Learning?
ASTD msg 1 of n
Look out, it's Outlook
Collaboration at ASTD Next Week
Tell me a story
User indifference
The shortest presentation on metrics you will ever hear
Back to Blogger
Windows fixes
The Alchemy of Growth
Grab bag
Very loosely coupled
E-Learning from Practice to Profit
Robin Good kicks off Competitive Edge
China Bloggers
Sonoma Dreaming
Upcoming Events
Emergent Learning Forum: Simulations
The Best Things in Life Are Free
Metrics and Web Services
OpEd: ROI vs. Metrics
e-Merging e-Learning
Loosely Coupled
Search me