When I read the emailed eLearning E-Clips in my inbox this morning, the Iseley Brothers started singing...make that shrieking...
I need money (That's what I want)
That's what I want.
That's what I wa-a-a-ant
That's what I want.
Here's what turned on my internal radio:
I can understand where they're coming from. David Holcombe and Heidi Fisk opened the eLearning Guild website just under a year ago. They've created a killer website, a great online journal, and some very productive events. More than 6,000 have joined. Kudos!
Too bad about the timing, though. These are eerie times for any venture, especially a new one. Discretionary corporate spending is the tightest since the Depression. Travel restrictions and travel hassles have decimated conference attendance. Most eLearning vendors are hanging on by a thread (if they're still with us.) The future is uncertain. We may go to war any minute. Wall Street is in turmoil. The Big 4 may become the Litte 3.
Did I sign up to become a paying member of eLearning Guild? You bet. It's a no-brainer. For the cost of a couple of books, I get the Journal, research results, lower conference fees, a network, and more. I'm not shilling for David and Heidi. I like them both, but I'm a straight shooter. I'm also selfish. I want eLearning Guild to prosper. I encourage you to sign up. (Do it before the end of this month and you get $20 off the regular annual fee.)
We're all familiar with Maslow's hierarchy:
What we're seeing with this rite of passage for eLearning Guild is an expression of what I call The Hierarchy of Corporate Needs.
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