Letter to subscribers

Some of us favor push marketing (letting email nudge you to come back here to look at something) and others like pull (the content is here whenever you come and get it.)

Every two or three months, I send an email to the push people, those who pressed thebutton.

The rest of this post is the email they’re receiving today. (I prefer the “Notify Me” option myself.)

The initial era of eLearning has officially ended. Sometimes it worked very well; many times, it was a disaster. January was the first time I’ve heard thought leaders acknowledge eLearning’s massive failures publically. From now on, it is not useful to declare first-generation eLearning ineffective. We know that. Now the job is to make things better. Some people are doing exciting things.

In the not-distant future, enterprise apps are going to swallow eLearning in the Global 500. Sam Adkins has written the definitive research in this area, and it’s for sale at the Internet Time Store. Sam and I intend to produce better research than the major research houses at a fraction of the price. Take a look at the free samples.

Lance Dublin’s and my book, Implementing eLearning, is selling well, in part because it’s written in plain English, not HTML. Lance is offering eLearning Tune-Ups to get stalled programs back on the road. We work together on the more extensive engagements. I’ve posted some pre-edit “unexpurgated” chapters of the book’s website.

The eLearning Jump Page got a total makeover, returning to its roots as my personal research page. This latest version has more and better links than previous incarnations. Underneath are two dozen explanatory pages on things like Metrics, Implementation, Knowledge Management, and Design. Check out the Center for Visual Learning. Google indexes the entire site. That’s how I often find things in this labyrinth I’ve created.

Europe beckons. Later this week I head to the UK to keynote an eLearning conference. The week thereafter I’ll be working with Didaxis Group in Paris on culture programs. I’m selling the European eLearning Directory in the store. There is such incredible opportunity — so long as we don’t initiate a war that makes even America’s allies hate us.

My home page has morphed into a real-time blog because the world seems to be moving faster and faster. The metronome of business is a blur. Speed trumps just about everything. Half-baked but timely information has more value than tardy certainties. Expect more focus on change and less on eternal truths.

Someone recently expressed surprise that I write white papers, give speeches, train sales people, and develop strategies for a fee. The recession is a blunt instrument. You need something done? I have excess capacity. Call me.

I’m collecting anecdotes of eLearning’s greatest hits and worst fiascos. I’d love to hear from you.

Peace be with you.

jay


Posted by Jay Cross at March 11, 2003 05:09 PM | TrackBack
Comments

30 Poppy Lane
Berkeley, California 94708

1.510.528.3105 (office & cell)



Subscribe to this Blog

Enter your email address to subscribe. We vow never to share your information with anyone. No Spam.

Subscribe Unsubscribe

Reference Pages

Articles
Blogs
Building Community
CSS, Semantic Mark-Up, and codes
Design
First Principles
Glossary
How People Learn
Knowledge Management
Learning Links
Learning Standards
Making It Work (Implementing)
Metrics & ROI
Presentations
Psychology
Social Software
String theory
The eLearning Museum
Time
Visual Learning


Search


Our Infrequent Newsletter
Sign up for our sporadic newsletter.
Email:


Entries by category...

Blogging
Books
Collaboration
Customer care
Design
Emergent Learning
handbook
Jokes
Just Jay
Learning
Meta
Networking
Outbound
Recycled from Blogger
Ref
store
The Industry
Time
Visual
Workflow-based eLearning


Blogroll


Internet Time Group



© 2004 Internet Time Group



Click for Berkeley, California Forecast
Berkeley, California


Recent entries

New Blog
Blogger Experience, Housekeeping, Something New
Loosely Coupled
Above all
Demographics is destiny
Are you setting the bar high enough?
Virtual Apps
Aerobic Learning
Work as Video Game
Oracle and Macromedia, Sitting in a Tree
The Blogosphere
ASTD Silicon Valley
Performance Support
Kingsbridge Conference Center
First Post by Email
Transition
Inactive Blog
RSS Feed for New Site
Comment Spam
Testing ... testing ... 1...2..3
IT Doesn't Matter - Learning Does.
All blogging is political
Mutlimedia Learning
Damn, damn, double damn
Nonverbal impact?
The New Religion
Shhhhh.....
Wolf! Wolf! Wolf! Wolf! Wolf! Wolf!
Business Process Management (2)
Really Big
Business Process Management Conference
WorkFLOW
Don't Lose a Common Sense: LISTEN
It's only natural
Gmail!
Go with the flow
Time Out for the Fair
Informal get-together in SF this Wednesday
Repetition, reverb, and echoes
Who Knows?
Ur-blogging
Cognitive Mapping
Push vs pull
The Big Picture on ROI
Art Break
TDF Finale
New Community of Practice Forming
Dropouts
More TDF04
Training Directors Forum 2004
A Rare One-Liner
PlaNetwork LIVE 2
PlaNetwork LIVE
ASTD 2004 Leftovers
Googlism
Worker Effectiveness Improvement, not KM
Upcoming Events
eLearning Effectiveness?
Jay's Talk at ASTD
Mintzberg & Cooperider
Lest ye forget
ASTD International Conference & Exposition 2004
Knowledge Tips
What is Workflow Learning?
ASTD msg 1 of n
Look out, it's Outlook
Collaboration at ASTD Next Week
Tell me a story
User indifference
Interdependence
The shortest presentation on metrics you will ever hear
Back to Blogger
Windows fixes
The Alchemy of Growth
Grab bag
Very loosely coupled
E-Learning from Practice to Profit
Robin Good kicks off Competitive Edge
China Bloggers
Sonoma Dreaming
Upcoming Events
Emergent Learning Forum: Simulations
'Lanta
The Best Things in Life Are Free
Metrics and Web Services
OpEd: ROI vs. Metrics
e-Merging e-Learning
Loosely Coupled
Search me
Exercise?