SONY Qualia
In the factory they make electronics; in the store they sell emotional value.
See if this grabs you.
Run your mouse up and down the stacked paper monolith.
Click to read the pages of the booklet.
Products are like onions, wrapped in many layers of skin. You never buy the core. You buy the payoff you expect to get from the product. At best, you get a vibe off the package. Peel off a few layers and you may even get to features.
With Qualia, SONY is gilding the onion.
Don’t put all your eggs
in one basket.
Posted by Jay Cross at June 20, 2003 09:45 AM | TrackBack
Comments
Bummer. No, this would have been a tough one to grab. I couldn't figure out how they produced it.
Google points to www.sony.net/Fun/ and the message there is that they're renovating and will reopen in Fall 2004.
Posted by: Jay at February 5, 2004 04:50 PM
