Automated Instructional Design

According to a Reuter's story, McDonald's is testing a robot instructional designer at Hamburger University. The automaton was designed in Sweden and eliminates the need for human designers. The robot takes learning objects from an integrated repository and assembles them into personalized learning experiences. If the testing is successful, McDonald's may use the bots to develop their entire curriculum, fullfilling the prediction in last week's article that robots would begin displacing human knowledge workers.

Not really. Something was lost in translation. The real story said,

According to a Reuter's story, McDonald's is testing a robot burger flipping machine at their Romeoville, Illinois innovation store. The machine was designed in Sweden and eliminates the need for human burger flippers. The machine takes the burgers from an integrated freezer and cooks them on the grill. If the testing is successful, McDonald's may roll them out in more stores, fullfilling the prediction in last week's article that robots would begin displacing human unskilled labor.

Relayed from blog

The issue may be "when" rather than "if." If companies are comfortable outsourcing programming and instructional design to India, Eastern Europe, and Turkey, how long can it be until automated modeling wises up to our heuristic algorithms?

Never mind. It's probably the Terminator 3 meme kicking in again. The Age of Machines. Bill Joy's nightmare; Ray Kurzweil's dream. Besides, I just saw Seabiscuit, and I'm optimistic that the underdogs in our glum economy are soon going to charge to victory once more.

Posted by Jay Cross at August 6, 2003 11:44 AM | TrackBack

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