Personalization

More than a dozen years ago, author Stan Davis proclaimed that we were entering an era of "mass customization," where a custom version of a product would cost no more than the generic item. In the late nineties, "personalized eLearning" seemed to be right around the corner. Yet even today, I've felt that custom learning was like a mirage in the desert, always up ahead somewhere.

Sam Adkins, Ashwani Sirohi, and I were talking about the potential of personalized learning. Ashwani, whose day job is being Click2Learn's VP Product Marketing & Strategy, said a lot of what I was looking for already exists. Sam sees personalization as one of eight major factors in the rise of workflow-based learning. I said, "Show Me."

So on Tuesday, August 26th at 11:00 a.m. PDT/ 2:00 p.m. EDT, the three of us are going to share our thoughts on personalized learning. You can sign up for the webinar here. It's free. (Actually, Click2Learn has agreed to pick up the tab for the Placeware session.)

We plan to discuss:

• eLearning vs. "me-learning"
  
• State-of-the-art personalization techniques
  
• Ideas about how to personalize your firm's eLearning
  
• Key issues to consider when working with your eLearning providers
  
• Assessing what personalization could be worth to you
  
• Whatever you think is important

Take our short survey on personalization. Four people who take the survey will receive free copies of one of Sam's research reports.

Suggestions for us? Email them to webinar@internettime.com.

If online conversations like this prove to be popular, we'll offer them on other topics.

Posted by Jay Cross at August 8, 2003 10:04 AM | TrackBack