Cheezy book


Please Remove My 'Cheese'

Jon Warshawsky once again demonstrates that Deloitte has a sense of humor.

Hypothetical Publicist from Penguin Putnam: Mr. Warshawsky, we're delighted you've finally had a chance to review Who Moved My Cheese? You're the last person who had not read and benefited from this worldwide mega-bestseller on "An A-Mazing way to deal with change." We'd love a quote from Cappuccino to use on the next version of the book jacket.

JW: Well, I'll try to put a positive spin on this. Who Moved My Cheese? is beyond any shred of doubt the worst and most useless thing in print. It's trite, dull and insulting. So far this year, I can say with some confidence that I've learned more from Snapple bottle caps and Eminem album lyrics.

PP: (Laughs) Love that journalistic wit. Surely you appreciated the storytelling approach to explaining reactions to change? Makes you think, doesn't it? And what a quick read!

JW: There's absolutely no way that 10 million adults actually read about two mice named Sniff and Scurry and two really teeny tiny people named Hem and Haw living in a wee little maze with a disappearing wad of cheese. I'm embarrassed for the consulting profession. I hope my parents don't see this.

PP: 'Cheese' is all about metaphor, so it's even more sophisticated than it appears. Powerful metaphors drive this tale of universal struggle in the face of change. Even the names are ingenious.

JW: Well, you've got me there. Who would've thought Hem and Haw would have 'hemmed and hawed' before seeking the new cheese. And Sniff and Scurry were so perceptive -- and responsive.

PP: Exactly! Now you've got it. Sometimes people can't grasp the great truths in 'Cheese' without mulling them over. It's a quick read. A lot of people keep it on their desk or even front and center on their coffee table. Did I mention that it's a quick read?

JW: It took me a week and a half. I kept it in the bathroom.

PP: So, you keep a few quick-read business books in the loo?

JW: No, not usually.

PP: Well, the insights here have universal relevance. For example, 'Smell the cheese often so you know when it's getting old.' Brilliant, you've got to admit. Will you be giving this book to your colleagues as a practical roadmap to change? A lot of people do.

JW: With nearly 10 million people actively trying to give this book away, I'm having a hard time placing mine, to be honest.

PP: Exactly, it's a phenomenon. Covey's '7 Habits' was pretty good, but people just read it and kept it. 'Cheese' is one of those quick reads made for giving. I'm sure a lot of your Change colleagues at Deloitte have found their professional lives touched by 'Cheese.'

JW: Some have left for other careers, but most have put enough distance between themselves and 'Cheese' that our clients still take them seriously. Our bill rates are down, though. And we've all stopped ordering cheese on our sandwiches. It was making some people ill through association.

PP: Any practical bits from 'Cheese' that strike you as words to live by? A lot of people see bits of themselves in there. People report feeling enlightened. Any insights that resonated with you or constructs that you've transferred to the consulting front lines, so to speak?

JW: No.

PP: Well, all right then. Not all roses, but I'll rework a few of your perspectives -- some great stuff here for the dust jacket of the 48th printing. As a bonus we'll be sending the video, the cheerleading kit and the new Sniff and Scurry plush toys to you at the Cappuccino office. Did you know we've sold nearly one million plush toys?


Posted by Jay Cross at August 29, 2003 06:49 PM | TrackBack
Comments

I successfully managed to give away my 'cheese' only to have it returned to me. Ugh!

Posted by: Diane at September 25, 2003 08:37 AM

30 Poppy Lane
Berkeley, California 94708

1.510.528.3105 (office & cell)



Subscribe to this Blog

Enter your email address to subscribe. We vow never to share your information with anyone. No Spam.

Subscribe Unsubscribe

Reference Pages

Articles
Blogs
Building Community
CSS, Semantic Mark-Up, and codes
Design
First Principles
Glossary
How People Learn
Knowledge Management
Learning Links
Learning Standards
Making It Work (Implementing)
Metrics & ROI
Presentations
Psychology
Social Software
String theory
The eLearning Museum
Time
Visual Learning


Search


Our Infrequent Newsletter
Sign up for our sporadic newsletter.
Email:


Entries by category...

Blogging
Books
Collaboration
Customer care
Design
Emergent Learning
handbook
Jokes
Just Jay
Learning
Meta
Networking
Outbound
Recycled from Blogger
Ref
store
The Industry
Time
Visual
Workflow-based eLearning


Blogroll


Internet Time Group



© 2004 Internet Time Group



Click for Berkeley, California Forecast
Berkeley, California


Recent entries

New Blog
Blogger Experience, Housekeeping, Something New
Loosely Coupled
Above all
Demographics is destiny
Are you setting the bar high enough?
Virtual Apps
Aerobic Learning
Work as Video Game
Oracle and Macromedia, Sitting in a Tree
The Blogosphere
ASTD Silicon Valley
Performance Support
Kingsbridge Conference Center
First Post by Email
Transition
Inactive Blog
RSS Feed for New Site
Comment Spam
Testing ... testing ... 1...2..3
IT Doesn't Matter - Learning Does.
All blogging is political
Mutlimedia Learning
Damn, damn, double damn
Nonverbal impact?
The New Religion
Shhhhh.....
Wolf! Wolf! Wolf! Wolf! Wolf! Wolf!
Business Process Management (2)
Really Big
Business Process Management Conference
WorkFLOW
Don't Lose a Common Sense: LISTEN
It's only natural
Gmail!
Go with the flow
Time Out for the Fair
Informal get-together in SF this Wednesday
Repetition, reverb, and echoes
Who Knows?
Ur-blogging
Cognitive Mapping
Push vs pull
The Big Picture on ROI
Art Break
TDF Finale
New Community of Practice Forming
Dropouts
More TDF04
Training Directors Forum 2004
A Rare One-Liner
PlaNetwork LIVE 2
PlaNetwork LIVE
ASTD 2004 Leftovers
Googlism
Worker Effectiveness Improvement, not KM
Upcoming Events
eLearning Effectiveness?
Jay's Talk at ASTD
Mintzberg & Cooperider
Lest ye forget
ASTD International Conference & Exposition 2004
Knowledge Tips
What is Workflow Learning?
ASTD msg 1 of n
Look out, it's Outlook
Collaboration at ASTD Next Week
Tell me a story
User indifference
Interdependence
The shortest presentation on metrics you will ever hear
Back to Blogger
Windows fixes
The Alchemy of Growth
Grab bag
Very loosely coupled
E-Learning from Practice to Profit
Robin Good kicks off Competitive Edge
China Bloggers
Sonoma Dreaming
Upcoming Events
Emergent Learning Forum: Simulations
'Lanta
The Best Things in Life Are Free
Metrics and Web Services
OpEd: ROI vs. Metrics
e-Merging e-Learning
Loosely Coupled
Search me
Exercise?