Saturday, July 19, 2003
syndication and branding - preliminary thoughts
Intel made a huge success of its Intel Inside! branding program. Although few consumers knew what a microprocessor was, they wanted one in their personal computer. Now Intel is trying to do that again, with the Centrino for WiFi.
As we drove up Highway 101 to SFO, we saw the billboard for Auctiondrop ( funded by Draper Fisher and Mobius): You drop it off; we sell it on eBay.
posted by Esther 11:27 AM