Context is important

This evening GeoLearning hosted a cocktail party for everyone. Free beer, wine, and nibbles. People swapped stories and networked. Thank you, GeoLearning – this was just what the doctor ordered. Mark Oehlert said manning the M-Learning booth, one of the most popular spots on the exhibit floor, felt like giving an eight-hour presentation. We were all ready to kick back and relax.

Fifteen or twenty minutes into the party, GeoLearning began a long, involved case study of their success with International Rectifier. The audience was oblivious. We kept talking. PowerPoints rolled. A voice droned in the background. No one paid attention.

Why does a learning company set itself up for failure like this? It makes one worry about their design skills.