I'm back in Berkeley after four days in La-la land. In spite of the heat and humidity, I love travel because it feeds my natural curiosity and being in a different place always sparks new ideas. This morning I'm cleaning the lint out of my mental belly button. A few observations and memes:
"eLearning has entered the Home Depot stage. Do it yourself. Bring it inside. Spend no cash. Do it with duct tape."
Sure... everyone wants to do things with no cash right now (see your comment re: Cool is dead). And, yes, there's a lot that can be done with cheap or inexpensive tools.
But that doesn't change the fact that for most full learning initiatives you need professionals dedicated to doing the work of constructing the systems and supporting the development of learning programs that really work. Most companies can't afford to have a full team of dedicated, professional instructional designers, technologists and visionaries on their staff. That means that most shoestring approaches will fail.
Prediction... Home Depot approach and "bring it in" and "do it ourselves" will turn to "send it out" to outsourced experts, services and tools and the cycle will keep repeating...
Posted by: Gord Mackenzie at September 25, 2003 07:51 PMGord, do-it-yourself need not be shoestring, but I take your point: There is no free lunch.
Posted by: Jay at September 25, 2003 10:21 PMI think the point is commoditization is key for mass market adoption below the "enterprise class". These cheaper DIY solutions -- cobbled together with affordable authoring, tracking and delivery tools -- may not possess everything the big "enterprise vendors" ship with their top-shelf offerings, but the 80-20 rule applies. Most SMB organizations don't need the feature set (or cost) of an enterprise class offering; they just need the basic tools to get the job done.
And to Gord's point, spend some of the money you save on the tools hiring the right people and/or outsiders to help make the content offerings top-shelf instead.
BTW, the link to the CoLab BLOG is not correct. Can you refresh that one for us?
Thanks...Robert ;?)
Damn. Shifting URLs. I've asked both the CoLab and VNU for the correct pointers to their stuff.
Posted by: Jay at September 27, 2003 08:41 PMCoordinates for the M-Learning pages:
http://colab.typepad.com/mlearning/
Tell them I sent you!
Online Learning handouts/presentations are at
http://www.onlinelearningconference.com/2003/handouts.cfm
Hi there Jay,
I enjoyed your "Irony" comment in your blog about Placeware aka what's-its-name. This is from my blog today, speaks to how roughly that transition may be going:
"Sorta learned with Tom Peters today"
Today I participated in a free webinar with Tom Peters on his new book. Well, sorta participated. It was a Placeware event, aka Microsoft Live Meeting. I have taken literally dozens of Placeware events in the past, and have found them to be excellent as far as how well the technology works and how well they are facilitated. But ever since they were acquired by Microsoft, the experiences haven't been so positive. Ok, I've only been to two since then, but they were both very messy with technical problems. They'd better sort this out soon, or they are going to slip from being my favourite such provider, so several pegs down the list!
Now that I have finished that rant, Tom Peters was fabulous (would have been even better if I could have seen the slides, and it hadn't started 25 minutes late!) (oops, I said I was through with the rant, forgot). Tom is always totally refreshing. There will be a recording of the event available in a day or so on Placeware, and the slides can be downloaded from the Tom Peters site.
There's a follow-up event on November 10th, which will mainly be a Tom Peters Q&A, I'm signed up (and hopefully Placeware/MS will get their ducks in a row by then).
Thought bubble: I wonder what Tom Peter's rant will be after such a technology disaster ? ;-)