No means no.

Yahoo! was once respected on the Net. They just lost me for good. This arrived in today's email. It triggers that line that Doc mentioned last month, "What part of everything don't you understand?"

When you first registered with us and created your Yahoo! ID, our system presented a single "Yes" or "No" option for receiving all types of marketing communications. At some point you said "No," and after that we no longer sent any of these types of messages to you.

In March 2002, we began rolling out an updated marketing communications system. Instead of just a single "Yes" or "No" choice, we created a new Marketing Preferences page where you decide....

When this updated system was first announced in March 2002, we told you we'd begin sending you messages about Yahoo! products and services across all categories, even though you had said "No" to messages under the old single choice system. We also told you that you could still say "No" to these messages by visiting your Marketing Preferences. But we did not completely implement this change until now.

Starting January 1, 2004, Yahoo! will begin to send you messages, via email or postal mail, about our own products and services....

I guess they're looking out for me, giving me a default setting of "yes" to all this crap:
    These categories are for Yahoo! services only.
    New Yahoo! features and events. Yes  No
    Special offers, online sales, and shopping tips on Yahoo!. Yes  No
    Travel specials and exclusive deals. Yes  No
    Managing personal finances. Yes  No
    Entertainment, games, and sports. Yes  No
    Finding a job or an employee. Yes  No
    Meeting someone special or a new friend. Yes  No
    Staying in touch with friends and participating in online communities. Yes  No
    Managing my time and contacts. Yes  No
    Using Yahoo! for research and surfing the Web. Yes  No
    Building web sites for personal or professional use. Yes  No
    Ways to sell things on Yahoo!. Yes  No
    Tools for growing and managing a business. Yes  No

    See what you could be receiving. Check out some sample special offers from Yahoo!

Posted by Jay Cross at November 19, 2003 06:11 PM | TrackBack

Apparently, LapLink suffers from the same amnesia -- trying to forget that I asked for no Spam:

Subject: Laplink Privacy Policy Update

Thank you for being a user of Laplink products.

Due to system transitions, we are not able to verify whether or not you have received our most recent privacy policy nor whether or not you have opted out of receiving special promotions from Laplink Software, Inc.

The purpose of this e-mail is two-fold:

First, to provide you with a copy of our updated privacy policy. Please click here for more information.

Second, we would like your permission to send you "e-mail only" special offers from time to time, and other communication via e-mail. If you do not want to receive special offers for our existing or future products (including free product and special upgrade pricing), then please click here.

At Laplink Software, Inc, we value your privacy and your time. Our goal is to provide you with the best software products at the best prices. If we can serve you better in any way, please let us know by e-mailing [email protected]

Thanks again for your time.

Well, guys, if you can't keep straight who told you no Spam and who opted in, I can no longer trust your software. It's been a nice dozen years, but please do not contact me ever again.

Posted by: Jay Cross at November 21, 2003 05:36 PM

"Please note that it will take approximate 7-10 days for your name to be removed from our mailing lists."

"At Laplink Software, Inc., we respect and value your time and privacy. If you prefer to not receive any future e-mailings from us (such as special offers for our existing or future products, including free product and special upgrade pricing), please enter in your e-mail address below and press submit."

Why is this not automatic?

Posted by: Jay Cross at November 21, 2003 05:37 PM

To: Laplink

Folks, I've purchased many of your products over the years. I will never do so again. You insult my intelligence when you claim that you can't remember whether or not I had opted in for gratuitous advertising. If this is the best you can do, you should considering going into some other business; software professionals know better.

For a copy of this observation, go to and read the comments.

Posted by: jay at November 21, 2003 05:43 PM

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