Blogs in business.
Credible guy. Probably more credible than you, dear reader.
So true. KM is like some cat-Lazarus who keeps arising from the dead over and over...
Why is this a big deal for business?
There is no question in my mind that blogging is already beginning to reshape how information is created, published and shared. Blogs have the power to introduce new voices into the mix, which will enrich the quality of information available. Voices not necessarily heard before, thanks to limitations of money, access or hierarchy—you're not the CEO, you're just a guy with a big idea—now you can bridge those gaps.
I've been pushing the concept of blogging for almost as long as blogging has been around. My track-record at identifying the next big thing but failing to make a dime off of it goes back twenty years. I've been a raving champion of personal computing, online community, the net, the web, AOL before it was AOL, Cisco when you could count the staff on your toes, eCommerce, instant messaging in corporations, web cams, and more recently informal learning, workflow learning, contextual collaboration, and blogging.
It will morph into different formats and smart syndication will become prevalent, but trust me on this: blogs are going to be a driving force in business.
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