Overture

Overture is a recent Yahoo acquisition. Their new direct mail piece is headlined "Increased Sales Leads." I just received one addressed to:

Jay Cross
Owner
Jay Cross
30 Poppy Lane
Berkeley, CA 94708-1408

Okay, so they confused a personal name with a company name. But I begin to question the validity of their algorithms when I received four more copies addressed to:

Jay Forrester
Webmaster
Internet Time Group

Bill O'Brien
Analog Devices CEO
Internet Time Group

Patti Shank
Managing Partner
Internet Time Group

Dee Hock
CEO of Visa
Internet Time Group

I guess I'd better get my sales leads elsewhere.

Posted by Jay Cross at December 2, 2003 05:04 PM | TrackBack