Life and death simulations

This just arrived from Mark Rosenberg:

    "I just came from the 25th annual Interservice/Industry Training Simulation & Education Conference, this week in Orlando. Over 10,000 military, DoD and civilian contractors all focused on one thing… simulations. Unbelievable simulations! Combat simulators of all kinds. The realism is striking.

    The exhibt floor was jammed with a multitude of vendors simulating everything from firing shoulder launched missles, to jet trainers, to house-to-house combat. Most of the vendors work exclusively for military clients and there was only one company I recognized from the more generic training venues (Click2Learn).

    Anyone who thinks simulation can't teach should spend an hour at a show like this. The opportunities are everywhere. All it takes is money (in the $$millions). A real eye opener.

The Ultimate Video Game!

You won't see one of these at ASTD!

Unbelieveable realisim (and unbelieveably expensive)!

Jet trainer landing simulation…crashing is no problem!

You might want to visit Marc's site if you're not familiar with his work.

Slogan on I/ITSEC's homepage: "Enhancing Warfighter Performance Through Advanced Learning Technology."

(Don't tell my neighbors in Berkeley I'm visiting this. It's much more respectable to tour porn sites.)

from I/ITSEC's site:


    The Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) promotes cooperation among the Armed Services, Industry, Academia and various Government agencies in pursuit of improved training and education programs, identification of common training issues and development of multiservice programs.

    Initiated in 1966 as the Naval Training Device Center/Industry Conference, the conference has evolved and expanded through increased participation by the Army, Air Force, Marine Corps, Coast Guard, and Industry.

    In 1979 it became known as the Interservice/Industry Training Equipment Conference. The Services have steadily evolved toward a total systems philosophy in the acquisition of training equipment and training delivery systems.

    In 1986 the Conference name was further refined to the Interservice/Industry Training Systems Conference (I/ITSEC) to recognize the increased importance of Manpower, Personnel, and Training aspects in the systems acquisition process.

    In 1992 the name was further changed to the Interservice/Industry Training Systems and Education Conference (I/ITSEC) to reflect the consolidation of the Manpower and Training Committee (MTC) and the Technology and Innovations in Training and Education (TITE) Conference with I/ITSEC. This change emphasizes the importance of education and the man-machine interface in meeting force-training requirements through simulation training.

    In 1997, to reflect continued growth and changes in the industry, the conference name was refined to the Interservice/Industry Training, Simulation and Education Conference (I/ITSEC).

Remember the Viet-Nam Rag? Country Joe lives right down the hill.

    Come on Wall Street, don't you slow.
    Man, it's war a go-go.
    There's plenty good money to be made
    by supplyin' the Army with the tools of the trade.

Gimme a F.....

Posted by Jay Cross at December 4, 2003 10:53 PM | TrackBack


" All it takes is money (in the $$millions). A real eye opener."
Only this???...
I really can't believe that in this age of economical slow down, such an expert as Marc Rosenberg can express such an enthusiasm for this kind of learning solutions without even mentioning the fact that it's probably limited to organizations that heavilly rely on tax dollars.
More than that, for the companies that live in the real world, there are many other possible solutions, maybe better than this "hype" simulations from a learning point of view and much much cheaper!
I understand such tools deal very well with the need to keep the attention of the learner, but I'd prefer to develop solutions that are in the possible scope of the vast majority of companies.


Meir navon

Posted by: Meir Navon at December 5, 2003 02:55 AM

Do we need to re-hash why it might be a little important to watch the technology being developed within large tax-supported instituions such as the U.S. Dept. of Defense? Far from being irrelevant because of their ability to draw on govt. funding - these institutions are all the more relevant because they are the only ones who can engage with technologies on this scale. DARPA=Internet, right?
Why not check out Tactical to Practical ( - it's a whole show dealing with the movement of invention from the military to the civilian worlds. The items on display at I/ITSEC don't just need to hold learner's attention - they have to do it in harsh environments, with extreme fidelity, with ever-increasing flexibility and adaptability and with regard for a bottom line of training effectiveness that few of us not in uniform would care to face. Far from being off base, Marc's coverage and enthusiasm and on target.

Posted by: Mark Oehlert at December 9, 2003 08:38 AM

30 Poppy Lane
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