Mission of Generic Corp

Some day I plan to write a generic proposal for a generic product sold by Generic Corporation. In preparation, I collect content-free business puffery I find on the net. This is what you get when you click "Mission" on one corporation's home page:

We intend to hold a strong position in our industry by offering quality service to our customers, hiring the brightest and best people available, by nurturing a family type culture that extends to our partners and customers, and by focusing on efficient practices. We will seek to keep overhead low, while continually offering a strong value proposition to maximize revenue, thus leading to a profitable enterprise.

Everything we do, everyday, underscores our collective dedication to this credo. Our objective is to earn the right to become our stakeholders’ vendor-of-choice, employer-of-choice, partner-of-choice, or investment-of-choice.

I am not making this up.

It takes a special view of the world to write such a buzzword-laden, self-centered, meaningless piece of tripe. Wow. I am in awe.


Posted by Jay Cross at January 14, 2004 11:21 AM | TrackBack
Comments

Before my Palm Pilot kicked up its legs & died, I had a Dilbert Mission Generator on it: you entered a company or department name, and it created a mission from basic business jargon...

Posted by: Sali at January 15, 2004 02:32 AM

Name names, or we can't possibly believe you!

Oh no, I googled a phrase and up it popped. http://www.replayhq.com/site/about/mission.html

Posted by: Jeremy Cherfas at January 15, 2004 06:50 AM

30 Poppy Lane
Berkeley, California 94708

1.510.528.3105 (office & cell)



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