This morning I wandered into a hotel ballroom set up like a theatre-in-the-round, with a raised 20'x20' platform in the middle and big video screens in each corner. Sonny & Cher were belting out "I Got You Babe" as I took my customary seat in the front row. Then Grace Slick and the Airplane did "I Need Somebody to Love." The came The Doors.
Screens reminiscent of sixties' light shows appeared on the screens.
WebEx's first User Group meeting was underway. I asked marketing director David Thompson if they were aware of the double-entendre of the name of the show:
He assured me WebEx understood. "WebEx advertising...," he began. I cut him off. Yeah, this was the outfit that blew their initial marketing budget on a Superbowl ad featuring transvestite RuPaul.
Inuendo? Sex? Drugs? Rock and roll? Us?
Co-founder and CEO Subrah Iyar took the stage, telling us how he and Min had shared a vision seven years ago. WebEx was born five years ago. Since then they've hosted millions of meetings. Last year they racked up in excess of 20 million person-meeting hours.
continued in next blog entry
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