Thank you for Metrics. I read it immediately. (Most of what I needed anyway, which was a lot)
I was able to compose a draft Revenue Model for E Learning Enterprise justification because your knowledge, references, links and other insights were there when I needed them. I will be discussing the metrics on Wednesday to determine the level of acceptance of my projections.
The metrics included estimated comparative costs of conventional training to E learning, lost opportunity costs, profit loss, turnover savings, and increased revenue due to decrease in job analysis error rate.
I don?t know where this is going, but the potential could be groundbreaking for solutions to problems in the industry under study.
Your approach to ?get real? terminology regarding the important items to measure for training effect is refreshing and entertaining.
I have been in the training, and performance change, business for more years than I would like to admit. However, these days are encouraging, because we are being invited to leave the laboratory of the ?fuzzy? and enter the arena of investments that matter.
EQUIFOCUS offers training consultation, E Learning content development, and outsource services that improve performance for Equipment Manufacturers and supporting Service organizations.
Metrics is an eBook because it's continually updated. Buy a copy today. You can download the current version immediately. When the next edition is ready, I'll send you a copy of that as well.
Metrics shows you how to calculate ROI, but that's the tip of the iceberg. More important is understanding how business executives make decisions, how to describe "soft" benefits in monetary terms, how to sell your ideas, and how to perform a meaningful cost/benefit analysis. Here's a map of the topics covered:
| "Can't imagine anything I'd add or change ... for anyone looking for a real understanding of ROI,as well as various ways to calculate their return, this is the best A-Z guide I have read. And you hit the nail on the head ... it's ultimately about performance and the cost of improving performance."
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