Knowledge Roundtable 2004: e-Learning

Knowledge Roundtable 2004: e-Learning: From Practice to Profit

Wednesday, May 5th - Friday, May 7th
Radisson Harbourfront Hotel, Kingston, Ontario

Speakers:

Dr. Maryam Alavi, Senior Associate Dean of Faculty and Research, Emory University
Dr. Roberto H. Bamberger, Solutions Architect, Microsoft Corporation
Jay Cross, CEO, Emergent Learning Forum
Jacques Gaumond, Vice President, Sales and Marketing, Technomedia Training Inc.
Lynette Gillis, President, Learning Designs Online
Lucy Jacobus, Senior Manager, STRATX
Maxim Jean-Louis, President & CEO, Contact North/Contact Nord
Leslie Jefford, Learning Consultant, Bell Canada Enterprises Corporate Services
Sebastien Lamiaux, Consultant, STRATX
Richard Nantel, Director, brandon-hall.com
Jamie Rossiter, Director, E-Learning Program, CANARIE Inc.
Patrick Sullivan, President, Workopolis
Trace Urdan, Principal and Senior Research Analyst, ThinkEquity Partners Inc.

Download e-Learning: From Practice to Profit Brochure

Register Online

Jay Cross
May 7, 2004

Metrics are relative, not absolute. Find out why the only valid
metrics for corporate learning are business metrics. Figure out
what matters in your organization; then show the connection
between that and what you do. Kirkpatrick’s four levels are bunk.
Imagine telling your sales manager that the sales force was well
prepared (“Levels 1 & 2”) but simply hadn’t sold anything (“Levels
3 & 4”). Good luck in your next job.

Traditional accounting assigns intangibles a value of zero.
Hence, traditional ROI has little credibility with enlightened executives.

Posted by Jay Cross at April 6, 2004 10:12 AM | TrackBack