September 24, 2001

Steven Johnson's Emergence: The


Steven Johnson's Emergence: The Connected Lives of Ants, Brains, Cities, and Software is a good read about self-organizing systems. I'm about halfway through. Swarm intelligence -- it works for organizing cities, ant colonies, and perhaps the net.

    Histories of intellectual development--the origin and spread of new ideas--usually come in two types of pacakages: either the "great man" theory, where a single genius has a eureka moment in the lab or the lbirary and the world is immediately transformed; or the "paradigm shift" theory, where the occupants of the halls of science awake to find an entirely new floor has been built on top of them, and within a few years, everyone is working out of the new offices. Both theories are inadequate: the great man theory ignores the distributed, communal effort that goes into any important intellectual advance, and the paradign-shift model has a hard time explaining how the new floor actually gets built.

    Generations of ants come and go, and yet the colony itself matures, grows more stable, more organized. The mind naturally boggles at this mix of permanence and instability.

    The relationship between body cells is indeed very much like that between bees in a hive. The ancestors of your cells were once individual entities, and their evolutionary 'decision' to cooperate, some six hundred million years ago, is almost exactly equivalent ot the same decision, taken perhpas fifty million years ago by the social inserts, to cooperate on the level of the body.

    The human body is made up of several hundred different types of cells--muscle, blood, nervous, and so on. At any given time, approximately 75 trillion of these cells are working away in your body. In a very real sense, you are the sum of their actions; there is no you without them. And yet those cells are dying all the time! Thousands probably died in the time it took you to read the last sentence, and by next week, you will be composed of billions of new cells that weren't there to enjoy the reading of that sentence, much less enjoy your first step or your high school prom.

    Cities, like any colonies, possess a kind of emergent intelligence: an ability to store and retrieve information, to recognize and respond to patterns in human behavior. We contribute to that emergent intelligence, but it is almost impossible for us to perceive that contribution, because our lives unfold on the wrong scale.

    The body learns without consciousness, and so do cities, because learning is not just about being aware of information; it's also about storing information and knowing where to find it.

    As the futurist Ray Kurzweil writes, "Jumans are far more skilled at recognizing patterns than in thinking through logical combinations, so we rely on this aptitude for almost all of our mental processes. Indeed, pattern recognition comprises the bulk of our neural circuitry. These faculties make up for the extremely slow speed of human neurons." The human mind is poorly equipped to deal with problems that need to be solve serially--one calculation after another--given that neurons require a "reset time" of about five milliseconds, meaning that neaurons are capable of only two hundred calculations per second. Unlike most computers, the brain is a massively parallel system (whew!), with 100 billion neurons all working away at the same time. ... Kurzweil: "We don't have time...to think too many new thoughts when we are pressed to make a decision. The human brain relies on precomputing its analyses and storing them for future reference. We then use our pattern-recognition capability to recognize a situation as compatible to one we have thought about and then draw upon our previously considered conclusions." Where, one wonders, are the metatags for these precomputed knowledge objects?

This is a book to get you thinking about systems that organize themselves. The Invisible Hand. The Invisible Foot. At times, I lost Johnson's train of thought. The hand needed to be more visible. I think this is because the book is a pastiche of previous articles that didn't stich together seamlessly.



Paris to the Moon is on the bedstead. Last night I read about the author's fax machine, a model manufactured by the French government. A readout informs the user of what's going on. Erreur distante, distant error, often comes up, even when the problem is local, for instance running out of paper. This is much the same with French orators who rail against the Etats-Unis. Erreur distante = not my fault. A charming book.



The ABC's of the bauhaus and design theory is a collection of essays about kindergarten, gestalt pattern recognition, universal form, childhood art, grids, the Weimar republic, and more, shaped by Gropius, Kandinsky, Albers, Klee, and others. I'm familiar with some of this material but never found it all in one place before. The Bauhaus looked to primitive and children's art in the same way philosophers sift through writings of the ancient Greeks, looking for the pure, unvarnished, basic truth and simplicity.

    I've perused other books on the Bauhaus since reading this booklet and visited the Bauhaus Archiv in Berlin. Now I recognize that the book is not so much a summary as a narrow slice of the whole.
Posted by Jay Cross at 11:09 AM | Comments (1) | TrackBack

The End of Marketing As

The End of Marketing As We Know It by Sergio Zyman.

Zyman is the former marketing honcho at Coke. So outspoken that he earned the nickname Aya-cola.

I would hate to work for this blowhard. His premise is that traditional marketers are clueless dolts who don't focus on business results or making sales. Zyman, of course, has the answers (even though he orchestrated the New Coke fiasco which he now repositions as a success). Again and again, he states the obvious as if it were news:

    You don't make any money until you sell the stuff, and you can't sell the stuff until you've gotten people to want it. And that's what marketing does.

Zyman's pitch is the old line-is-good, staff-is-bad bullshit. I could substitute "training" for "marketing" and get a credible book on training, e.g.,

    One of the biggest reasons that training directors often lack the discipline that they need to achieve their desired results is that they do not do a good job of defining what those results should be.

    This is getting back to my point that training directors focus too much on tasks and not enough on results.

    If you want to be successful, then you must clearly define, in detail, what success looks like. Then you've got ot figure out how to get there.

    If you want to establish a clear image in the minds of [trainees], you first need a clear image in your own mind.

    Make strategic thinking a way of life. What I mean is that you have to think about everything. You have to look around you. You have to see what is really going on. You have to understand the connections among seemingly different things, and then you have to form an opinion that will serve as the basis for how you are going to act, and what you are going to do.

    Constantly test and measure the results of everything you do.

    Reward excellence and punish mediocrity.

    Have a sense of urgency, and work with passion. Otherwise, what's the use of getting up in the morning?

I bought Zyman's book at Half Price Books for $1. The price was right.

Posted by Jay Cross at 10:46 AM | Comments (0) | TrackBack

September 15, 2001

The Visualization files linked from

The Visualization files linked from here will be MIA for a few days, as I shift the contents of this site around, setting up a new visual playspace.

The Digital Photograph Handbook by Simon Joinson

Reminds me that I need to find and get used to the 50 mm setting on the new camera. Joinson has a totally different take on things from Smith (below). Not only does he encourage cropping, he's fully in favor of altering images by, say, dropping in the sky from one shot into the foreground of another.

Joinson takes a more expansive view of the rule of thirds -- using it to define the horizon, up & down, etc.


Designing a Photograph by Bill Smith, 142 pages

By placing a camera between yourself and your subject, the experience changes radically. The photographer becomes an observer, no longer a participant. When the camera user attempts to be as much a participant as an observer, the image suffers. The responsibility and awareness of the photographer is to sense, to feel, and to capture on film the beauty and the emotion while being detached enough to view it in its entirety.

Scan the edges of the frame before clicking the shutter.

Figure & ground.

Look before you see.

As I look around a room or walk down a street, I constantly frame images in my mind.

Whenever I pick up a camera, I am aware of a certain electricity that seems to run through me. An inner strength seems to make me quicker, more intuitive, and more aware of what I see. At the same time, a certian deadening of my awareness filters out anything not relevant to the shot or scene before me. I cross streets and move through crowds with a total lack of conscious thought. To me, photography is a great amusement that generates a response unlike anything else.


Smith is a purist on, of all things, cropping. He feels you should crop with the camera, not afterward. In fact, he takes pride in composing the optimal border before pushing the button. Whew! That's certainly not how I view photography. My stance is "whatever it takes."

switching directories 9/15

Posted by Jay Cross at 09:24 PM | Comments (0) | TrackBack

September 14, 2001

Infographics of terrorism


Infographics of terrorism

Posted by Jay Cross at 09:23 AM | Comments (0) | TrackBack