Dan Pink has written another best seller. (The book won’t be released until December 31 but is already in its third printing.)
The U.S. Government reports that one worker in eight is a sales person. Dan Pink disagrees. He thinks we’re all sales people, even though a lot of us are engaged in “non-sales selling.” Instructors, lawyers, doctors, bankers, and you and I spend a lot of time persuading, influencing, and convincing others to do something even though it doesn’t ring the cash register.
Ten years ago next month, Clifford Nass and Byron Reeves published The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places. The Stanford profs had conducted a series of standard psychology experiments but substituted a computer for one of the participants. From the Amazon review:
“When I was 5 years old my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy.’ They told me I didn’t understand the assignment, and I told them they didn’t understand life.” John Lennon
Humans are driven by their emotions. We make most decisions subconsciously, in the emotional brain. That’s the massive parallel processor that has evolved over millions of years Continue reading The Happy Bottom Line→
Second post in a series. In case you missed it, here’s the first.
PEOPLE Who’s going to be involved? Every Kind of Employee – Temps Included
In the Hierarchical organization, employees were the only people who received corporate training. Aside from compliance training and new product introductions, most training focused on novices – either newhires who needed orientation or workers mastering a new skill or subject.