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One thousand people from 45 countries attended the 7th annual Online Educa in Berlin. I was one of 43 from the U.S. Senator Juliane Freifrau von Friesen opened the gathering, saying "The sky is the limit with technology. Content is the issue." Next, Secretary of State of the Federal Ministry of Education and Research Dr.-Ing. E. h. Uwe Thomas told us that we really don’t know much about how people learn. The great challenges are dealing with interactive instead of receptive learners, understanding the process of learning, and maintaining quality. Richard C. Larson, the professor in charge of MIT‘s distance learning programs, echoed that "we have to learn how people learn." Larson showed a picture of the DeWitt Clinton, pointing out that the locomotive was, for 1831, a state-of-the-art machine; however, the passenger cars are clearly just stagecoaches set on railway wheels. This is similar to eLearning today, where there’s a wickedly fast networked PC up front, pulling a string of passive lectures. Online Educa runs eight concurrent breakout sessions, so you only get to sample a limited slice of what’s going on. A few highlights: IBM’s Colin Harrison talked about the changing nature of work and how to route information to virtual employees in tomorrow’s "fuzzy enterprise." Work has changed like the old Hollywood Studio system. Originally, the studio owned everything -- the sets, the equipment, contracts with actors. Now, movies are made by project teams. Sometimes a company is formed just to do one picture. And now workers are eLancing and self-directed. A job at IBM is a license to find work within IBM. An "aware business" of the future needs "operational intelligence." A group of consultants take lengthy notes, but when they return home, their expense reporting is better automated than their information capture. The operationally intelligent organization must sense and respond immediately to changes in the market. |
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Hal Richman, Eilif Trondsen, Gunnar Bruckner, Jay Cross
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Eilif Trondsen described learning across the enterprise. Corporate learning began with formal learning modeled after schools and delivered in big chunks. Knowledge management began with informal learning, modeled to support work and comprised of small chunks.
Collaboration began seeding the formal learning side with the informal lessons. Also, learning broadened to cover other players in the value chain. |
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Gunnar Brückner and Hal Richman
illustrated the effectiveness of Informal Learning and Collaboration in
the United Nations Development Programme. Research shows that 70% of learning
in organizations is informal, so instead of leaving it to chance, UNDP
concentrates on making informal learning successful. For example, UNDP
decided to invest in learning, not in a Learning Management System. More
than a hundred learning managers advocate continuous learning and staff
development in local offices. Giving them something to work with, UNDP
has allocated 5% of all staff time to learning. The UNDP is clearly taking
an innovative approach and compared to corporate efforts with less reach,
they are managing to do it on a shoestring. In Europe, academia and the private sector are closer than in the U.S. Nonetheless, Online Educa is heavily academic in nature. Some of the breakouts conjured up images of Herr Professor Hegel drifting into the lecture hall at Heidelberg with his shoes untied to read his notes to his students. Mercifully, individual presentations were limited to 20 minutes instead of Hegel’s three-hour lectures. Jokes from the podium were extremely rare. |
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I spoke on "Corporate eLearning in America." The presentation included snips from the 1812 Overture and some rather large graphics; I have cut these out. Still, the PowerPoint file is 8.7 megabytes. |
Jay's full presentation, 8703 KB |
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I have cut the talk into five smaller chunks, if you'd prefer to look at it that way. These are PowerPoint files.
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![]() Jay ranting |
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Robert Ottiger of the Fachhochschule bei der Basel described MailTack, a tool for Individual Knowledge Management. "MailTack helps the individual at two levels:
Fellows of the Meta-Learning Lab will be interested in this tool, for it is used for exploring the development of individual professionals by promoting:
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![]() Kaiser-Wilhelm-Gedächtniskirche |
![]() KaDeWe |
![]() Hamburgerhauptbahnhof, museum of modern art |
![]() Babylonian lion, part of the immense Ishtar Gate |
![]() Christmas market, Ku'damm |
![]() ![]() Potsdamerplatz |
boosts profits through speed, learning, and marketing |
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