December 31, 2002

Presentation skills

With a number of presentations coming up, it's time to review the presentation process. Years ago I took the Decker Communications course and found it worthwhille.

Decker suggests starting by writing up small Post-It notes in four areas:

  1. POINT OF VIEW. What is your stance, attitude, opinion about the subject?
  2. LISTENERS. Who are they? What are their demographics, needs, attitudes?
  3. BENEFITS. How will your listeners benefit by taking the action step?
  4. ACTION STEPS. What do you want your listeners to do?

Decker also recommends these communication skills:

  1. Eye communication
  2. Posture/movement
  3. Gestures/facial expression
  4. Dress and apearance
  5. Voice/vocal variety
  6. Language/non-words
  7. Listener involvement
  8. Humor
  9. The Natural Self

Beyond these, I want to tell some good stories -- easy to follow and more interesting.

My earlier notes on giving presentations are here. Off the top, the most important advice that sprung to mind then was:

  • tell stories, not what appears on a PowerPoint slide

  • use pictures -- graphics and mental images -- to convey the message

  • put yourself in the listener's shoes first, last, and always

  • practice, practice, dry run, practice, revise, practice, edit, practice

  • never read a speech

  • talk with one member of the audience at a time

Techniques that are good enough that I've shamelessly ripped them off are:

  • present a series of "objects," not a fully structured presentation; let the listener choose the sequence

  • before the presentation, ask individuals in the audience what they want to/expect to hear

  • put the questions at the beginning, not just the end.

Don't ask "How am I doing?"
Rather, ask "How are they doing?"

Posted by Jay Cross at December 31, 2002 10:01 PM
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