Center for Visual Learning

Ways of Seeing by John Berger (1995). "Seeing comes before words. The child looks and recognizes before it can speak. But there is another sense in which seeing comes before words. It is seeing which established our place in the surrounding world; we explain that world with words but words can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled."

Visual Language: Global Communication... , Global Communication for the 21st Century by Robert Horn (1999). Simply awesome. Check out Bob's website.

The Alphabet Versus the Goddess: The... by Leonard Shlain (1998). "The invention of photography and the discovery of electromagnetism combined to bring us film, television, computers, and graphic advertising; all of which are based on images. Shlain foresees that increasing reliance on right brain pattern recognition instead of left brain linear sequence will move culture toward equilibrium between the two hemispheres, between masculine and feminine, between word and image. A provocative, disturbing, yet inspiring read, this book is filled with startling historical anecdotes and compelling ideas. It is a paradigm shattering work that will transform your view of history and mind."

Understanding by Richard Wurman (1999). An infographics extravaganza. Wonderfully creative interpretations of otherwise dry statistics.

See the companion website.

Patrick Lynch's bibilography of graphics and design books

Don't Make Me Think: A Common Sense... by Steve Krug (2001). Commonsense web usability. The Advanced Common Sense website.

Tools (in development)
Mind Manager sample	Inspiration sample
Grokker sample	TextArc sample
Visio sample	The Brain sample

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