Mission

The Workflow Institute serves decision-makers at the intersection of business results, enterprise systems, and human performance. We promote the understanding and use of real-time learning in industry and government worldwide. We Identify new developments and interpret technology trends. Our backgrounds in instructional design, cognitive science, enterprise computing, and software architectures, coupled with our passion for helping people make the most of technology, have positioned us at the forefront of the Workflow Learning movement.

 

Services

Marketing advice and collateral. We've produced articles, news releases, presentations, workshops, sales campaigns, direct mail, webinars, brochure copy, manuals, and multimedia productions that convey a message in a compelling fashion. We know the eLearning environment intimately and are current on the plans of IBM, PeopleSoft, SAP, Oracle, and other players in the market. We can lend a knowledgeable outside perspective to your marketing plans.

Original market and product research. Companies have commissioned us to prepare a written analysis and briefing pinpointing strengths and weaknesses vis-à-vis primary competitors, to include technology and marketing suggestions. These reports generally run 80-120 pages, give concrete advice, and are fluff-free. Our customers often republish our findings in white papers, sales presentations, and web publicity.

Research reports. Learning organizations read our reports to master the fundamentals of embedded learning, to establish best practices, to merge training and business processes, and to assess vendor capabilities. Vendors turn to our analyses for the only comprehensive sizing and forecasts of the Workflow Learning market. Both learning organizations and vendors keep up to date with our special reports (e.g., Workflow Learning in the Federal Government) and updates (e.g., Impact of the OnDemand/PeopleSoft Relationship).

Workshops for customers. Live events or webinars for customers and prospects, perhaps mapping a company's learning philosophy and products to our Workflow Learning framework.

Senior Staff

Jay Cross is Managing Director of the Workflow Institute. A thought leader in learning technology, Jay coined the terms “eLearning” and "workflow learning."

Jay is also CEO of Emergent Learning Forum, an 1,800-member think tank and advocacy organization. He is webmaster of the popular eLearning research site, www.internettime.com . He is a founding fellow of the Meta-Learning Lab. He is co-author (with Lance Dublin) of Implementing eLearning (ASTD, 2002) and co-author (with Wayne Hodgins) of the vision paper that kicked off the ASTD/National Governors Association Committee on Technology and Adult Learning. He writes a column, Effectiveness, for Chief Learning Officer magazine and has contributed numerous articles to Online Learning, eLearning, eLearn, Technology for Learning, LiNEzine, Learning Circuits, American Banker, Training and Development and other publications.

Previously, Jay developed the first business program for the University of Phoenix. Managed a software start-up. Sold mainframes to schools and banks. AB, Princeton University. MBA, Harvard Business School.

Gary J. Dickelman is Director of Performance-Centered Design at the Workflow Institute. He applies knowledge management, human factors, learning technology, and business process engineering to creating systems that human beings can actually use. He specializes in creating industrial-strength performance-centered systems. Gary is the editor of EPSS Revisited (ISPI, 2003), a contributing author of Using Computers in Human Resources (Jossey-Bass, 1992) and The Instructional Technology Handbook (McGraw-Hill, 1993). He has authored numerous articles for industry periodicals. Gary is founder and CEO of EPSScentral LLC and serves on the faculties of George Mason University and Boise State University, teaching graduate-level courses on performance-centered design. Gary 's academic background includes mathematics, nuclear engineering and cognitive science. In his spare time he plays percussion, tuba, arranges and teaches music and writes for Drum Corps World.

Gloria Gery is the first Fellow of the Workflow Institute. Gloria invented the field of Electronic Performance Support. She was a champion of performance-centered design twenty years before its current popularity. She has taught our industry to "give up the idea that competence must exist within the person and expand our view that whenever possible it should be built into the situation." Gloria is a member of the HRD Hall of Fame and an ASTD Distinguished Contributor. This May, ASTD recognized her as a Legend for her deep influence on the field of learning and performance development.

Clark Quinn is Director of User Experience at the Workflow Institute. He brings a track record of innovative and successful solutions in learning, performance support, and community systems for industry, education, government, and not-for-profits. He has designed and developed web conferences and competitions, award-winning online learning content, learning games, intelligently adaptive systems, and mobile implementations. Previously he led research and development as Director of Cognitive Systems for Knowledge Universe Interactive Studio and held executive positions at Open Net and Access CMC, two Australian initiatives in Internet-based multimedia and education. Clark earned his doctorate in Cognitive Psychology from the University of California, San Diego, and is author of a forthcoming book on elearning simulation game design. Clark manages OtterSurf Laboratories and is a founding fellow of the Meta-Learning Lab.