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| Workflow Institute Debuts |
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Sam Adkins and Jay Cross have founded the
Workflow Institute to promote the
understanding and use of real-time
enterprise-level learning in industry and
government worldwide. The
Workflow Institute serves decision-makers at the
intersection of business results, enterprise
systems, and human performance -- both vendors
and the enterprises they serve.
Members of the Institute receive research
reports as well as instant interpretations of
late-breaking events. They have access to a
"Vault" of research papers, graphics,
presentations, and articles. Charter
memberships, available through January 31, 2004,
are $750.
Read on... »
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| Technology Trends for 2004 |
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Top Ten Trends for 2004
It's All About Productivity
Now. Dramatic Productivity Gains from New
Technology Dominate the Landscape.
By Sam S. Adkins, Senior Director of Technology
Analysis, Workflow Institute
| Customarily, the Workflow Institute
distributes reports and updates only to members.
This one's on us, to celebrate our
debut. |
 - The second wave
of XML and Web Services
begins. 2004 will define XML and Web Services.
Companies that have Web Services
strategies now are well positioned to tap into the
second wave. The first wave was dominated by
integration. The second wave will be dominated
by productivity gains achieved by using Web
Services to automate tasks, save time and
increase output with fewer resources.
Medium-sized and small businesses will be able
to afford the new services previously available
only to enterprise companies. This will allow
the smaller businesses to reap productivity
benefits without buying enterprise technology.
Profits for vendors selling business
services based on Web Services will mushroom.
Web Services-enabled applications cut
integration, automation and maintenance costs
dramatically. Office 2003 picks up traction,
spreading XML everywhere. The conversation
becomes less about operating systems, languages,
platforms, and applications, and becomes dominated
by the concept of business services. The last
few critical standards, such as security and
transactions, get hammered out by the standards
bodies. Scalable Vector Graphics (SVG) will be
the buzzword de jour.
 - Enterprise
Application Integration
accelerates. EAI absorbs several distinct
product categories. Knowledge Management gets
completely absorbed as a technology by
Enterprise Content Management and Enterprise
Integration Management technology. Similar to
the way personalization was absorbed in less
than two years by portal technologies, knowledge
management will cease to be a stand-alone
category and instead become just one of many
features in new ECM products. KM will survive,
not as a technology, but as a range of business
practices such as Communities of Practice.
 - Productivity
gains from new mobile technology
explode. Primarily in the healthcare and field
service industries, the productivity gains using
mobile technology will be dramatic. The initial
productivity gains from initial deployments in
2003 have been impressive and have sparked a
brush fire of adoption as customers adopt the
technology to increase productivity and decrease
costs. In the healthcare industry, the
technology is eliminating a spectrum of medical
errors such as diagnosis, medication and
prescription errors. In the field services
industries, the technologies are cutting costs,
shaving hours (not minutes) off workloads and
increasing efficiency. Mobile workflow software
extends enterprise technology to all the
verticals and virtually every business
profession. The desktop is an endangered
species. Workplace computing now embraces all
industries.
 - Real-time
Managed Collaboration and Workflow
Automation start to converge. The convergence of
collaboration and workflow begins to dominate
corporate and government business practices.
Once highly unstructured and completely
unmanaged, new collaboration technology will
harness Instant Messaging, Web-conferencing and
application sharing. Collaboration becomes
highly structured, categorized and
contextualized. Managed collaboration will be
integrated with automated workflow technology.
The coupling will produce immediate productivity
gains. Instant Messaging and Presence Awareness
will become pervasive as integrated features in
applications.
 - The broad
adoption phase of Workflow Learning
begins. The early adopter concept phase is over.
Workforce Optimization, Automated Performance
Management, Workflow Learning and Workflow
Analytics merge. Workflow automation dominates
the Enterprise Application Integration
conversation. The convergence of managed
collaboration injects immediate productivity
gains. Informal Learning dominated by real-time
contextual Workflow Learning becomes the
overwhelming focus of corporate workforce
development initiatives. IBM's aggressive Future
of Learning initiative has already specifically
defined learning embedded in the workflow as a
key component of their strategy. The
PeopleSoft-Knowledge Products OEM deal will seed
Workflow Learning everywhere. Watch for Epiance
and RWD to gain traction.
 - Simulation
reaches adolescence and
identity crisis phase. The proliferation of
simulation technologies continues in several
distinct technology sectors including business
process management, workflow modeling, gaming,
educational publishing, military training,
product lifecycle management and business
intelligence analytics. Cost-effective, low
bandwidth virtual reality technologies will
explode as massively distributed multi-player
gaming grows exponentially across the planet.
Interactive Flash and video on smartphones and
tablet PCs become common. The first wave of the
Homeland Security expenditures on new simulation
innovations will hit the streets. Simulation
will become such a broad horizontal enabling
technology that it will have to deal with an
identity crisis. Is it a distinct concept and
technology or is it infrastructure? The
experience in the simulation will become more
important than the technology.
 - Social Network
Analysis Technology is
commandeered for productivity. Business2.0
identified Social Network Analysis as the
technology of the year for 2003. In 2004, it
will become apparent that the technology can be
harnessed to improve productivity and cut costs.
Automated expertise mining and presence
awareness will converge with the technology. In
this case, it won't be the technology itself
that makes the difference. As an enabling
technology it will provide expertise maps with
live human experts lighting up the switchboard
of the network. Human expertise will
shine.
 - The battle for
the single business process
interface intensifies. There is a fierce battle
being fought by several major vendors now vying
for the new single business process interface.
Each sector and industry leader has a different
approach. Enterprise Content Management vendors
are advocating "content-based applications".
Macromedia is advocating Rich Internet
Applications (Flash and Flex) as the dominant
interface. IBM, Oracle, BEA and Sun are pitching
enterprise portals. SAP, Siebel, and PeopleSoft
are pushing transactional portals as the
aggregator of all workflow. Microsoft's Office
2003 will become a single interface into all
enterprise applications. And new on the scene,
SVG zealots will begin agitating for SVG to
drive the new single interface. The one single
thing all of these have in common is XML.
 - Agent-based
technologies dominate the entire
spectrum of technology innovation. Intelligent
and smart software will grow in prominence. It
will be identified as the ONLY way to offset the
Information Tsunami crisis that is approaching
the business world. Self-healing networks,
autonomous computing, predictive software,
adaptive workflows, vigilant security software
and self-assembly chip technology will become
common. Software that can learn will create a
layer between humans and the growing complexity
of technology. It will provide a meta-management
layer over the massive amount of data that has
begun to grow faster than the human mind can
scale. Software companions are upon us. There is
no other way. Make friends with AI
today.
 - The Information
Tsunami becomes the top
business challenge driving technology
innovation. During the recession, cutting costs,
integrating technology and optimizing workforce
productivity were the top drivers of innovation.
Now that the recession has abated, these drivers
will still be important but the enterprise, by
necessity, will have to deal head-on with the
Information Tsunami. Information is doubling
every 18 months and the growth rate is
accelerating. Technologies and business
practices that save time, reduce workloads and
automate business processes will enjoy brisk
capital investment. Technologies and business
practices that do not save time, do not cut
costs, do not automate processes and do not show
immediate and tangible productivity gains will
be isolated as toxins to the Intelligent
Enterprise. The Tsunami will only engulf those
companies that do not act now to adapt to the
growing wave of content and data. The wave
cannot be stopped so it has to be conquered.
Technology, particularly agent-based software,
is the only alternative. Time will become the
metric that dominates all automation
technology.
[Jay butts in.] I can't
resist asking, "How much is it worth to you to
see the
future ahead of the rest of the crowd?" Join us
here.
.
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| Introducing the Workflow Institute |
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The Workflow Institute's logo is derived from
Katsushika Hosukai's wonderful woodblock print,
The Great Wave Off Kanagawa, one of the
Thirty-six
Views of Mount Fuji, 1823-29.
The great wave reflects our belief that Workflow
Learning represents a sea change in the way
people work, learn, and improve. The flood is
coming. We help our customers build arks.
Serendipity
rewarded Jay with a viewing of not just the
thirty-six views, but more than a hundred,
during a trip to Chicago two years ago. It bored
into my soul. Always look for Mount Fuji in
these images.
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