Workflow Institute
Promoting understanding of real-time enterprise-level learning in industry and government.
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 Workflow Institute & Internet Time Group . News for Our Community and Friends 
February 2004 
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It feels like the economy is coming back. Hallelujah! Hallelujah!

You are either on the Internet Time Group maillist or the Workflow Institute maillist or both. We're doubling up on the email this month, not just to save bits but also to give you the opportunity to add the other or drop them both.

in this issue
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  • Workflow Institute Blog
  • The Affective Learning Domain
  • Anaheim? Edinburgh?
  • Metrics, not ROI

  • The Affective Learning Domain
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    T+D magazine's current issue focuses on "The Human Side."

    Sam Adkins wrote the lead article, Beneath the Tip of the Iceberg, Technology Plumbs the Affective Learning Domain.

    Executive Summary

    Recently developed products are automating learning designed for mapping the affective domain. Several factors are driving the adoption of such products.

    • Workforce alignment. A lot of the workforce misunderstands the business goals of their companies. Some actively resist alignment or are disinterested in the corporate strategy.
    • Workforce selection and retention. A person?s score on new affective-based personality assessments are being used to determine his or her appropriateness for particular jobs.
    • Workplace ethics. Breach of ethical behavior can be expensive for companies.
    • Ethics training is now widespread due to corporate scandals, compliance mandates, and legal risks.
    • Customer analytics. Evidence suggests that a worker?s emotional state is a primary factor in performance.
    • Public safety and national security. Innovations are already being used by government agencies for gathering intelligence and ascertaining potential homeland security risks.

    Beneath the Tip of the Iceberg article »

    Anaheim? Edinburgh?
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    Sam and Jay will each be speaking at TechKnowledge in Anaheim next week. Please introduce yourself if we don't already know you.

    On Monday afternoon at 3:30 pm, Sam will talk about Patterns of Innovation, Advanced Learning Technology in the Enterprise Today.

    Summary:

      There are eight primary technological inflection points that are converging in an intense innovation vector. This innovation vector has created the technological foundation for a fundamentally new type of learning product, christened by the presenter as workflowbased e-learning. These combined inflection points are the result of a significant burst of innovation that has spurred the growth of a wide range of new performance products. They are all interrelated and made possible by the rapid proliferation of Enterprise Application Integration (EAI), primarily Web Services. Web Services is the infrastructure that has created a new performance experience known as workflow. Advanced learning technology on the market today is all about workflow. Appreciate the need to have an organized approach to managing e-learning projects.

    • Explore the eight major patterns of technological innovation that are creating the foundation for new types of learning technology.

    • Learn the impact of the emergence of these new technologies on training professionals, training organizations and training customers.
    • See how workflow-based e-learning works, what it looks like, how it is built, and how it is deliver

    At 2:30 pm on Tuesday, Jay is part of a panel discussing Learning in the Future and the Role of Technology. Fellow panelists are Brenda Sugrue, Clark Aldrich, Dexter Fletcher, and Ellen Wagner.

    Originally I thought I'd talk about the Edinburgh Scenarios but you can find that online now. So I'm going to use my 12 minutes to explain why eLearning Forum changed its name, what emergence is, the coming phase change in the nature of learning, and what Workflow Learning is all about.

    The following week, Jay will be speaking about the state of corporate learning at eLearn International in Edinburgh.

    ASTD TechKnowledge »

    Metrics, not ROI
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    Recently you may have noticed ROI Workshops popping up. Spend a couple of days and the better part of a thousand dollars. Get a certificate. Such a deal. Unfortunately, neither the workshops nor the conference presentations cover the things I deem important.

    If you have already purchased the eBook Metrics, now is the time to send in your feedback if you want to receive the next edition."

    Back to Jay's take on things:

    • Metrics are in the eye of the beholder. They are not simply the application of a rote formula or accounting rule. They are subject to interpretation. This is what makes them worthy of discussion.
    • The internal customer for metrics is your sponsor, also known as the person who pays the bills. When you talk with an executive, you need to talk about execution, not training.
    • The only valid metrics for corporate learning are business metrics. To converse in business terms, it helps to be fluent with the concepts of trade-offs, risk assessment, expected value, focusing on core, changing perspective, the 80/20 rule, and the bottom line.
    • Business goals. Strategic initiatives. Quarterly objectives. New product introductions. Figure out what matters in your organization. Then show the connection between what you do and what matters. It will make you an insider instead of an outcast.
    • Kirkpatrick's four levels are a history lesson, not a guide to action. Imagine telling your sales manager that the sales force was well prepared ("Levels 1 & 2") but simply hadn't sold anything ("Levels 3 & 4"). Good luck in your next job.
    • Most of a company's value resides in the know-how and relationships of its people. Traditional accounting assigns these intangibles a value of zero. Hence, traditional ROI has little credibility with enlightened executives.

    Metrics »

    Workflow Institute Blog
    We have blog.

    The Workflow Institute Blog is up. Please drop by. The first entries are about IBM's workflow learning and the Verity/Cardiff merger.

    If you want to keep up with realtime, enterprise learning, sign up for our observations and tidbits. There's an RSS feed if you prefer to skim your headlines.

    Workflow Institute Blog

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    Too rich for my blood but I want to buy Jay's $25 Metrics eBook before it's too late

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         email: jaycross@internettime.com
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