Yesterday the Workflow Institute issued its most significant market analysis to date, The 2004-2008 US Corporate Learning Technology Market. This groundbreaking report answers the questions: What do learning technology customers want? What are customers thinking? What are customers buying? What are customers spending? The report provides revenue forecasts for the major learning products on the market today including eLearning, collaboration, simulation and Workflow Learning. eLearning revenues are broken out by content, technology and services.

The market for learning technology products in the US is experiencing a period of profound change. Disruptive technologies are altering the competitive landscape. New vendors from outside the Learning Industry have appeared with products that eliminate the need for traditional learning products. Dozens of new personal learning management and personal knowledge management products have come on the market in the first six months of 2004 alone.

Sam's new report names the players and gives the numbers. This is indispensable information and analysis for anyone who makes decisions about learning technology.

To jump-start formation of a community around Workflow Learning, membership in the Workflow Institute will be free through the end of the year and perhaps beyond.

Members gain access to the "Vault," a growing repository of articles, white papers, links, graphics, and more.

Join us in San Francisco this October for the first-ever conference dedicated to Workflow Learning.


Co-located with Training Fall, the Symposium features:

• keynote address by Gloria Gery, Sam, and Jay
• six educational sessions exploring the who, what, when, and why of Workflow Learning
• the Workflow Learning Pavilion where providers will be demonstrating live examples
• the Workflow Institute Lounge, where we're forging a community of practice of enterprise, educators, vendors, and analysts

Twenty free seats are left for Sam's presentation this Wednesday at 2:00 pm EDT on Advanced Learning Technology Available Today. Elluminate will Webcast the presentation live. Since this event will undoubtedly be sold out, Elluminate will post a recording which we will link to from the Vault. To sign up, click Demos & Events from the Elluminate site.

Can't wait? VNU has posted Sam's presentation, Workflow-based eLearning, recorded at last month's Training Directors Forum. You'll need Internet Explorer to watch.

Take a look at how this was produced. It's video, delivered in Flash, very slick. Click the button under the slides to flip-flop from large slide to small. (Contact Peter Hackes at PQH Productions to find out how to do this. Tell Peter we sent you).

Go to http://www.vnulearning.com/, click Free TDF 2004 Webcasts (tiny type in the upper right corner), , and pick the first one on the list.

Making money is a motivating factor here at the Workflow Institute, but that doesn't mean we charge for every transaction. In fact, Jay believes that we who are here early must contribute to the growth of the field. Making a bigger pie has a better payback than fighting over individual slices.

Workflow Learning is only two years old. Customers have just started buying real-time learning products. Bottom-up knowledge management and affective learning products only recently appeared on the market. With best practices just starting to emerge, we early adopters are making preparations to cross the chasm.

The Workflow Institute will do its part to host and further the conversation. That's why we initiated the Symposium. That's why membership in the Workflow Institute is now free. When we first came up with the term Workflow Learning, we trademarked it. It was always Workflow LearningTM. Today we're putting the term back in the public domain. We encourage everyone to call it Workflow Learning until a better name appears.

Sam's latest report projects a $15 billion market for next-generation learning products by 2008. More than $2.5 billion will be derived from Workflow Learning.